Rights at Wal-Mart
I would also recommend Wal-Mart to apply the societal marketing concept, actions have consequences and Wal-Mart should realize this fact. If they don’t take care of the society then they are giving a bad future of millions of children. The pubic expect that big corporations take care of the society they feel it’s their responsibility and they hold them accountable for that. So, Wal-Mart can start being more responsible by first obeying the law. All its actions have loop holes it needs to remove them. Then it should donate money for the welfare of the people.
This wont actually cost them, Wal-Mart is paying a lot of penalty for its unlawful actions if its stops breaking the law then it can invest half that spend money on the people and still will be considered a saint. The firm should stop only concentrating on its profits and also looks at the fines it is getting from the activities it is conducting. The Child Labor Law it violates not only leads to the company being imposed huge sums of fines but also negative reaction towards the company from customers. The company should adapt a strict policy to follow the rules set by the government as that will save the company from bad publicity.
Further if it does nice things for the employees working there and the general public like starting recycling campaigns, helping the poor and the ones who have suffered, facilitating the old retired people, showing concern for the environment, etc these things will definitely attract the media and most probably convert the emerging bad image of the company into a company who is socially very responsible. In conclusion, I would like to say that Wal-Mart’s image has been stained a lot and it will take much time and efforts to normalize this image.
In order to give them a positive perception in the mind of the consumer they have to really try to do good for the people, people know when others are being sincere to them and if they feel that Wal-Mart is behaving as a responsible corporation then they will definitely forget the past terrible occurrences.
Featherstone, Liza Selling Women Short: the Landmark Battle for Workers ‘ Rights at Wal-Mart. Basic Books; New Ed edition 2005. Gregory, Raymond F. Women and Workplace Discrimination: Overcoming Barriers to Gender Equality Rutgers University Press 2003.