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Disney: A Global Media Organization

The inception of media makes the acquisition of pertinent information a lot easier. The trend in mass media is following the swift technological advancements that …

Strategic Brand Management: Do the Major Automobile Manufacturers Make an Effective use of It in Gaining their Global Market Share?

Abstract The global automobile market is highly competitive. The US auto market is the largest and perhaps the most important, but most auto manufacturers compete …

Air Asia Global Marketing Strategy

AirAsia Berhad is a low-cost airline carrier based in Kuala Lumpur, Malaysia. It is the largest airline in Malaysia by the number of planes operated. …

Similarities and Differences of Decathlon and Emirates Airlines

Executive summary This report explores the similarities and differences of Decathlon and Emirates Airlines in terms of planning, leading and motivation. Starting with planning, we …

Social Media in Politics

When elections come around, there are a variety of candidates running in for office, however, when it comes to our democracy towards elections, there will …

Sports Direct Business Strategy

This essay will be about analysing the business environment of Sports Direct and assessing the impact on the company’s business or corporate strategy. This will …

11 Design Tips to Enhance Your Social Media Images

Humans are, by nature, very visual beings. In the brain itself, there are hundreds of millions of neurons devoted to visual processing, , as compared …

Air Asia SWOT Analysis

Analysis of the strength and weakness of the adopted strategies Swap analysis techniques that are useful to understand the company’s strengths and weaknesses, speciallyto identify …

Video Marketing: la prioridad en social media

El contenido en video se ha convertido en el favorito de los usuarios en las redes sociales en todo mundo. No solamente porque generan más interacción …

9 Social Media Tips for Your Small Business

A strong social network can become an asset for any business. Social media offers every business the opportunity to strengthen relationships with their target audience, …

How to Run an Effective Social Media Employee Advocacy Program

Every smart entrepreneur knows that you need to use to effectively market your business and your brand. I realized that back in 2008, when I …

Big data and Machine learning – definition, importance, differents

Abstract: The purpose of this survey paper is to define Big data and understand how it is different from traditional data set, what purpose it …

Digital and social media marketing

What is social media and digital marketing? Social Media is usually made up of websites and applications that allow people to communicate with each other. …

The 3 Types of Content You Should Stop Publishing Immediately

Stop. Do not pass go. Do not collect $200!  Related:  Instead, rethink your , and start collecting $2,000 instead. I have been in the content marketing and online …

Marketing Your Brand In The Arab World: Facebook May Not Be The Best Option

In the Arab world, most companies and entrepreneurs, especially those who are not tech-focused, tend to concentrate their digital marketing efforts on Facebook, given that …

How This Entrepreneur’s Struggle With Obesity Helped Her Launch A Fitness App

Obesity is the new-age epidemic amongst women and while there are a lot of solutions in the market, very few have generated the right kind …

5 Social Media Customer Service Stats You Must Know

There are many statistics floating around when it comes to social media, and with any time they continue to reflect the change to the evolution …

Vienna Airport Says Glitch That Disrupted Dozens of Flights Resolved

Data transmission problems that caused the delay or cancellation of dozens of flights on Sunday have been resolved, Vienna Airport said, with its flight schedule …

Truck Carrying Takata Air Bag Inflators Explodes in U.S., Killing One

A truck that was transporting Takata Corp. air bag inflators and propellants at the center of a global recall exploded in Texas last week, killing one …

Aloft Hotel Adds Siri-Equipped Rooms

Hey Siri, fluff my pillow and make sure I'm awake at 7 a.m. for my workout. And make me a coffee at 6:55 a.m. so …

How Mobile-Friendly Is Your Website? If You Don’t Know, You’re Missing Out on Sales.

Years ago, many people still used their desktop or laptop computers to research products and complete online purchases. Those were the days: Businesses could get away …

Gene Wilder’s Greatest Quotes

, the hilarious star of classics such as Blazing Saddles, Willy Wonka & the Chocolate Factory and Young Frankenstein, died today at the age of …

Increasing Student Engagement with Online Learning Platforms

We are at a game changing time in the history of education.  Never before have we been more “connected” to our students as we are …

4 Lessons About Handling Stressed Customers That I Learned From Being a Mover

When people call certain service companies — realtors, pest control, movers and the like — they are essentially dialing 911. That's because they’re likely facing a …

How to Get Social Media Influencers to Notice You

Marketing an online startup naturally includes a social media element, but if you don’t have key influencers on your side, growth isn’t going to happen …

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