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NeoPets Global Marketing Case Study

NeoPets is one of the Web-sites most popular to kids today with its estimated six million members spending hours there (Beck, J. C. &amp Wade, …

Global Marketing: Burberry in China, PESTLE analysis

Burberry need to scan their market segments in order to gain the most competitive advantage. Pestle analysis looks at the political, economic, social, technological, legal …

Strategic Brand Management: Do the Major Automobile Manufacturers Make an Effective use of It in Gaining their Global Market Share?

Abstract The global automobile market is highly competitive. The US auto market is the largest and perhaps the most important, but most auto manufacturers compete …

Social Media in Politics

When elections come around, there are a variety of candidates running in for office, however, when it comes to our democracy towards elections, there will …

5 Harsh Truths About the Internet Marketing World

Everywhere you look, you are inundated with advertising for various products and services from Internet marketers. You can't scroll through Facebook without seeing an ad …

How to Calculate ROI for Your Content Marketing Campaign

You already know that content marketing is one of the most valuable marketing strategies you can use for your brand. It doesn’t cost much time …

How to Run an Effective Social Media Employee Advocacy Program

Every smart entrepreneur knows that you need to use to effectively market your business and your brand. I realized that back in 2008, when I …

Role of Destination Marketing Organisations

I have chosen to investigate EE’s and John Lewis’s marketing techniques as they are both large profitable businesses which are well known within the UK …

Marketing Your Brand In The Arab World: Facebook May Not Be The Best Option

In the Arab world, most companies and entrepreneurs, especially those who are not tech-focused, tend to concentrate their digital marketing efforts on Facebook, given that …

5 Social Media Customer Service Stats You Must Know

There are many statistics floating around when it comes to social media, and with any time they continue to reflect the change to the evolution …

Don’t Wait Until It’s Too Late: Gear Up for the Holiday Marketing Rush Now

We’re in the midst of summer. Most of us can be found lounging at the beach, hitting up a music festival or sparking up the grill. …

Everything You Need To Know About Snapchat Marketing

Snapchat brags approximately 100 million daily active users sharing an estimated 700 million photos or videos each day, and 500 million views per day. That …

Laptop Visionary John Ellenby Dies

A technology legend who helped change the face of computing has died. John Ellenby made a name for himself in the 1980s as the head …

5 herramientas digitales para todo emprendedor

¿Quién dijo que se necesitaba ser experto para posicionarte en internet? Utiliza estas herramientas que están diseñadas para personas como tú y yo (que tenemos poco conocimiento …

Closing the Digital Divide – Technology as the New Fountain of Youth

Generally speaking human beings are social creatures, this fact can be evidenced throughout history and can be highlighted with a myriad of examples some of …

7 Misconceptions About Brand Engagement That Derail Digital Campaigns

Branding is a tricky practice. It’s multidisciplinary and all-encompassing. No wonder, then, that so many people misinterpret what brand engagement is really about. Many digital-marketing campaigns …

6 Ways to Boost Sales With AdWords Expanded Text Ads

Expanded text ads () are here and marketers everywhere are jumping in to take advantage. You should too. If you’re unfamiliar with ETAs, they offer almost 50 …

Top Tips From 5 Digital Nomads

The freedom lifestyle is more popular than ever. A lot of young entrepreneurs want the freedom to live where they want, not have to go into …

6 Wise Investments for Your Small Marketing Budget

If you own a small business or startup, you know how tight a marketing budget can be. There is no doubt that every dollar makes a …

The 6 Essential Components of Effective Sales Letters

The following excerpt is from Craig Simpson's . Buy it now from  |  |  Think of the following six points as a kind of “Sales Letter Writing 101.” …

4 Tips for Crafting the Ideal Sales Letter

The following excerpt is from Craig Simpson's . Buy it now from  |  |  If one of the greatest marketers of his time were to tell you what …

5 Multi-Channel Platforms Every Marketing Professional Must Know

Be it big, or small business, each and every brand is finding different ways to connect and engage with their customers and prospects. Their marketing …

Advice for Startups : In IoT People Shouldn’t Think Only About Founding, They Should Have a Clear Vision

IoT or Internet of Things, as a domain, is expected to replace several mid-tier jobs and improve efficiency across sectors. Entrepreneur India interacted with the …

Get 100% Real-Time Digitalised Bus Ticket At Your Door Step

How do you generally plan your trip? In all likelihood, you usually go to a travel agent to book tickets and prepare an itinerary for …

5 Tips for Developing Your B2B Sales

Your B2B sales campaign is all about being able to attract prospects and keep them there. But is easier said than done when the majority …

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