Samsung: Business Details, Marketing Strategies And Analysis
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- Marketing and Samsung
Company name Samsung Electronics
Sector Conglomerate (finance, hospitality, information and communications technology, medical and health care services)
Founder Lee Byung-chul
Location Seoul, South Korea
Fundamentals and financials:
Market cup $331.7 billion
Revenue W212.7 trillion ($305 billion)
Revenue/employee W2.158 billion
Net income W29.61 trillion ($22.1 billion)
Shares outstanding 158 million
Annual earnings/share W212200
P/E ratio 11.21
Company management: Lee Kun-hee (Chairman), Lee Jae-yong (Vice Chairman)
Currently one of the largest manufacturers of electronic devices in the world, Samsung began as a modest trading store in Korea circa 1938. The store quickly diversified into other business branches, and in three decades after it was founded, the company transitioned into electronics.
Samsung Electronics Industry Co. was established in January of 1969 and later that year, Samsung-Sanyo Electric was also established. The first electronic device manufactured by this new venture was a 12-inch black and white television. This was an initially a rather modest business, having only $250,000 in sales.
Later, in the 1970s, the central electronics division branched out into more electronic subdivisions.
This shift in focus is what made Samsung what it is today, a massive electronics conglomerate.
More general information about the brand below.
Samsung being a major manufacturer warrants a closer look at the business details. Here’s a brief rundown of consolidated financial statements.
Total revenue is at $174.05 billion with the cost of sales being around the $103.7 billion mark. Total assets are estimated to be around $226 billion. Net profit of by the end of 2016 was said to be $19.6 billion. Total liabilities at $59.67 billion with a market cap of $254 billion. Net cash generated from activities – $40.855 billion.
Despite all recent controversies regarding faulty electronics, Samsung still manages to showcase strong financial performance.
There are countless noteworthy details here, so let’s dive right in. More below.
Samsung’s advertising profile is quite diverse, and these huge revenue numbers require enormous marketing budgets. Marketing costs increase each year, and during the recent fiscal year, they have reached a staggeringly massive sum – $10 billion with $4 billion spent on advertisements to get across to worldwide customers. This was a 15% increase in comparison with last year’s marketing expenditures.
Fun fact, LG’s marketing budget (Samsung’s chief competitor) was ten times smaller.
Structure & Operations
The company is headquartered in Korea and owns 169 subsidiaries (20 domestic and 149 overseas). Currently, there are three main divisions:
- consumer electronics;
- information technology and mobile connections;
- device solutions.
93 thousand employees work at the company. Organizational effectiveness is required in order to maintain a competitive edge. It’s a visionary company, always setting future objectives to fulfill. On top of that, the company shares massive contracts with companies such as Google, Microsoft, Nokia, HP, and Ericsson, among others, further enhancing its position of a top-tier enterprise.
Quite a few things need to be accounted for when examining this brand. For starters, the enterprise is subject to foreign currency exchange volatility. Interest risk, credit risk, and liquidity risk need to be considered as well. There’s also the recent fiasco regarding phones with exploding batteries from their Galaxy lineup. Nevertheless,
You can find more materials, such as analyses, below.
There are many lessons to be discovered by examining this company’s approach to business.