logo image

Selling Textbooks online Essay

As mentioned in the case study, selling textbooks online is good option for starting a pilot project. But it is extremely necessary to provide all the requirements beforehand. In order to sell textbooks online successfully Wal-Mart Canada will not only need a professional manager having comprehensive knowhow regarding college textbooks, but the company will also need textbook marketing professionals as well. Moreover the HR requirement include professional database administrators and developers, as well as website designers, who will develop and administer the database, develop personalized webpage for the customers.

Other IT experts will also be needed for system installation etc. Extensive training of the current staff that administers the online department is also needed, so that they can easily run the newly designed, but more complex and dynamic system without any shortcomings and errors. Long Term and Short Term Actions: Some of the short-term actions include starting the advertizing of the proposed online shopping website, hiring required human resources for the development of the project. These two actions should be taken within weeks after the approval of the proposed development plan.

The development of the necessary IT infrastructure, including the database, hiring professional textbook sales manager and marketers, training the existing IT

Need essay sample on "Selling Textbooks online"? We will write a custom essay sample specifically for you for only $ 13.90/page

staff to run the newly developed e-business unit effectively. These actions should be taken within a month or two after the approval of the project. All these objectives should be completed before the proposed inauguration of the e-business unit. The long term plan include changing the marketing strategy and providing the customers, the college students in this case the incentives which would compel them to buy their books online and through walmart.ca.

These long-term strategies include providing special offers and deals on textbook shopping as well as providing used books and also the option of reselling the books, when the students are done with their books after the end of the semester. These strategies will run in the long term and may be revised according to the changing business scenario on yearly basis at least. Later if the market situation changes the company can devise a new strategy or revise the current strategy as per requirement of that situation. Read about online enrollment system proposal

But more or less these actions are going to remain as the core competencies of the online retailer and the basis of its success.


Chao, Arnold (2007). Case Studies on Successful E-Commerce, e-finity group inc. www. apecovop. org/objstore/ecvdo/86/5. ppt DeVito, David & Rempe Nate (2006). Textbook Insights: What is in store for college book stores? Nebraska Book Company. http://www. nebook. com/images/KIP_whitepaper1. pdf Weill, P. & Vitale, M. (2001) Place to Space: Migrating to e-business models, Harvard Business School Press.

Can’t wait to take that assignment burden offyour shoulders?

Let us know what it is and we will show you how it can be done!
Sorry, but copying text is forbidden on this website. If you need this or any other sample, please register

Already on Businessays? Login here

No, thanks. I prefer suffering on my own
Sorry, but copying text is forbidden on this website. If you need this or any other sample register now and get a free access to all papers, carefully proofread and edited by our experts.
Sign in / Sign up
No, thanks. I prefer suffering on my own
Not quite the topic you need?
We would be happy to write it
Join and witness the magic
Service Open At All Times
Complete Buyer Protection
Plagiarism-Free Writing

Emily from Businessays

Hi there, would you like to get such a paper? How about receiving a customized one? Check it out https://goo.gl/chNgQy

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy