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Social Media Marketing Terms III

Hangout
A video service on Google+ that allows you to video chat with up to 10 Google+ users are a time. You can name these chats, watch YouTube videos during them, open a Google Doc with colleagues, and much more.
Hashtag
A tag used on the social network Twitter as a way to annotate a message. A hashtag is a word or phrase preceded by a “#.” Example: #yourhashtag. They are commonly used to show that a tweet, a Twitter message, is related to an event or conference, online or offline.
hi5
A social network focused on the youth market. It is a social entertainment destination, with a focus on delivering a fun and entertainment-driven social experience online to users around the world.
HootSuite
A social media management system that helps brands streamline campaigns across social networks such as Twitter, Facebook, LinkedIn, and Google+ Pages. Teams can collaboratively monitor, engage, and measure the results of social campaigns from one secure, web-based dashboard.
HTML (Hypertext Markup Language)
A programing language for web pages. Think of it as the brick-and-mortar of pages on the web. It provides content and structure while CSS supplies style. It has changed over the years, and it is on the cusp of its next version: ____5.
Inbound marketing
A style of marketing that essentially focuses permission-based marketing techniques that businesses can use to get found by potential customers, convert those prospects into leads and customers, and analyze the process along the way. It leverages tactics such as SEO, blogging, social media, lead generation, email marketing, lead nurturing, and analytics. It is in direct contrast to outbound marketing, which utilizes traditional interruptive marketing tactics such as direct mail, trade shows, print and TV advertising, and cold calling.
Instagram
A photo sharing application that lets users take photos, apply filters to their images, and share the photos instantly on the network and other social networks like Facebook, Flickr, Twitter, and Foursquare. The app is targeted toward mobile social sharing, and in just over one year, it has gained almost 15 million users. Currently, it is only available for iPhone devices.
Instant Messaging (IM)
A form of real-time, direct text-based communication between two or more people. More advanced instant messaging software clients also allow enhanced modes of communication, such as live voice or video calling.
Joomla
A content management system (CMS) that enables users to build websites and online applications.
Klout
A measure of social influence. The service allows users to connect various social accounts such as Facebook, Flickr, YouTube, etc., and then provides every user with his or her ____score. The score is out of 100–the higher the score, the more influence you have on the social world.
Lifecasting
A continual broadcast of events in a person’s life through digital media. Typically, it is transmitted through the internet and can involve wearable technology.
Like
An action that can be made by a Facebook user. Instead of writing a comment for a message or a status update, a Facebook user can click the “____” button as a quick way to show approval and share the message.
Link building
An aspect of search engine optimization in which website owners develop strategies to generate links to their site from other websites with the hopes of improving their search engine ranking. Blogging has emerged as a popular method of this.
LinkedIn
A business-oriented social networking site. Founded in December 2002 and launched in May 2003, it is mainly used for professional networking. As of June 2010, it had more than 70 million registered users, spanning more than 200 countries and territories worldwide.
LinkedIn Today
LinkedIn’s own version of a social news service. Every industry on LinkedIn (marketing, journalism, technology, etc.) has its own version. Stories are selected based off which ones are posted and shared the most by users of LinkedIn.
Lurker
A person who reads discussions on a message board, newsgroup, social network, or other interactive system, but rarely or never participates in the discussion.
Mashup
A content ______contains multiple types of media drawn from pre-existing sources to create a new work. Digital ______s allow individuals or businesses to create new pieces of content by combining multiple online content sources.
Meme
Used to describe a thought, idea, joke, or concept to be shared online. It is typically an image with text above and below it, but can also come in video and link form. A popular one is “I Can Has Cheezburger?”
MySpace
A social networking website owned by News Corporation. It became the most popular social networking site in the United States in June 2006 and was overtaken internationally by its main competitor, Facebook, in April 2008.

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