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Sony: Business Details, Marketing Strategies And Analysis

Company information:

Company name     Sony Corp. (Sony Kabushiki Kaisha)
Sector                      Conglomerate (consumer electronics, semiconductors, video games, computer hardaware etc.)
Founded                 07.05. 1946 (Tokyo, Japan)
Founder(s)              Masaru Ibuka, Akio Morita
Location                  Minato, Tokyo, Japan
Website                   sony.net

Fundamentals and financials:

Market cup                         ¥7.848 trillion
Revenue                              $223.5 billion
Employees                          125300
Revenue/employee            ¥2.947 billion
Net income                         ¥ 133 billion
Shares outstanding           5.165 billion
Annual earnings/share     $8.86
P/E ratio                              18.05
Company management: Osamu Nagayama (Chairman), Kazuo Hirai (President, Chief Executive Officer)

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