Stylish Footwear could promote its brand by sponsoring or becoming partners in annual or seasonal fashion events held by prestigious companies and fashion gurus. They can also start their own fashion shows to showcase new line of trendy footwear every season as they arrive in order to paste their image as trendsetters in the audience’s mind. Direct Marketing:
A sales force plays a vital role in creating the over all brand experience especially for services and products involving a service elements in them such as shoes, garments, luxury goods, cars etc.where there is a highly level of involvement and interaction between customer and marketer. Therefore, Stylish Footwear will lay special emphasis on employing and maintaining a highly trained and amicable sales force at all their retail outlets.
Reference Harris, J. (2006, Dec 04). Anatomy of a 360 degree Marketing Approach. Retrieved Dec 6th, 2009 from: http://www. imediaconnection. com/content/12601. asp Wilson, R. (2000). The Six Simple Principles of Viral Marketing. Retrieved Dec6th, 2009 from: http://www. wilsonweb. com/wmt5/viral-principles. htm