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Standard business documents Essay

The purpose of the Low Fell Removal business card is to inform the audience of important information about the Low Fell Removal Company; the business card is intended to attract the attention of potential future customers. Therefore it needs to be persuasive, eye catching and attractive. The content needs to be very informative. Target audience The target audience are the future customers . The card will be aimed at potential future customers. Therefore it is important to project a good image of the company.

The company would probably aim their business card towards people without vans, or vehicles suitable for transporting furniture. Content The content of the business card includes an instantly recognizable logo and letterhead. These are in colour so that they are bold and stand out. This also enables the audience to recognise other low fell removals business documents immediately. It includes contact numbers and address, and the name of the manager, this means that the audience can contact the company easily, to enable this further it also includes website and email addresses.

At the bottom of the card the company states the business of the company, and the services that they offer. This informs the audience of what the

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company has to offer them. Use of language The use of language in this document must be persuasive and informative; these are key linguistic techniques to be used when they want to attract future customers. There are no paragraphs of text used, and it only uses simple and short sentences to be precise and straight to the point. It also means that the information is easy to find. Layout

The layout of this business card is simple and minimum; it grabs the audience’s attention and allows the information to be found easily and with little effort. It has a large colourful letterhead, which also is easily recognisable and attractive. The layout is very simplistic and symmetrical making it very attractive. This business card is also in colour, which helps to catch the attention of the reader and creates an impression on the reader, so that they remember it. It includes a company logo, which makes the reader remember and recognise the company in future, it also adds colour and graphics.

Good points The good points about this business card are that it is very simplistic and minimum, which makes it easy to read. It is in colour that makes it more attractive and it presents the important information quickly, and directly. Bad points The bad points about this card are that the telephone number and fax number are not spaced out enough they look too crowded. Also although there is use of colour it is not colourful enough. The email addresses are at the very top, which is too hard to spot Improvements This business card could be improved by uses of more colour and more than one colour.

This would make it even more eye-catching there could be more spaces between the contact numbers, So that they appear more clearly and are easier to read. Andrew Craig business card Purpose The purpose of Andrew Craig business card is to inform the audience of important information about the company; the business card needs to catch the attention of potential future customers. Therefore it needs to be persuasive, eye catching and attractive. The content needs to be very informative and needs to be straight to the point and precise in giving the information. The target audience.

The audience is intended to be possible potential future customers. The audience will be specifically aimed at people thinking about or planning to sell or move house. This is because the company is an estate agent company. Content The content of the business card includes an instantly recognisable letterhead. These are in colour so that they are bold and stand out. This also enables the audience to recognise other Andrew Craig business documents immediately. It includes contact numbers and address; this means that the audience can contact the company easily.

The card also includes the name of the branch manager, and contact details. The card also states what the company’s business is. Use of language The use of language in this simple and straight to the point. There isn’t much text used in this business card, it just simply states the information in short sentences or statements. However all the text used in standard English. Layout The layout of this business card is good; it is all centred and easy to read. It presents the information directly and simplistically. The information is well spaced out to emphasise the important details.

Good points The good points are that there is a variety of colour used and it is used a lot of colour which makes it very attractive and eye catching. There is good use of borders on either side of the business card that make it stand out and brings out the information on the card. Bad points The bad points are that it could have used a better contrast of colours to make it really clash and stand out. Other than this there is not any other bad points. Improvements The improvements that could be made are it could include different styles of writing. Using a variety of fonts and font sizes.

Other than this the card is effective in achieving its purpose. Coach division business card. Purpose The purpose of this business card is to attract the attention of possible future customers. It needs to be more attractive and persuasive than other coach company business cards in order to catch attention and to get more customers; to maintain a good business. Target audience The target audience is the general public and people who may want to travel by coach and who may more specifically may not own a car or are travelling in numbers. The audience will involve one or more adults, for payment and supervision.

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