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Strategic Issues of Crispin Porter + Bogusky Essay

Crispin Porter + Bogusky are an advertising company, the company is known for its use of viral marketing techniques when it creating campaigns for its clients. Crispin Porter + Bogusky are famous for its advertisements like Burger King’s “Texican burger” or Burger King’s ‘Subservient Chicken Campaign’. Some of the clients of Crispin Porter + Bogusky are Burger King, Volkswagen, Coke Zero and Microsoft etc. All companies are faced with some sort of strategic issues or problems. A problem in a company occurs when the company achieves less than the established goals of the company that is the performance is somewhat unsatisfactory.

Some of the strategic issues that are being faced by Crispin Porter + Bogusky are as follows:- • Innovation: constant innovation is one of the strategic issues that are being faced by the company, since the company is based on technology and they need to constantly innovate if they want to remain at the top of the game. Problems like managing the score of network printers have created a bit of a problem for the IT staff of Crispin Porter + Bogusky . • Creativity: another problem that is being faced by the company is constant creativity like constant innovation.

Constant creativity is a huge challenge for any advertisement agency, how to bring something new and keeping fresh an old campaign and making sure that it does not move away from its core positioning. • Catching Up with Cell Phone Users: another problem that is being faced by Crispin Porter + Bogusky is that how can the save up their time and catch up with people who use cell phones, because most of their clients are on the move and it becomes hard for the company to interact with them, and the clients want to keep in touch with them so that they know how to navigate their shifts in marketing successfully and are able to solve their problems

Bibliography: Ritter, K. 2009) “Ad agencies evolve to meet challenges. ” The Arizona Republic. < http://www. azcentral. com/arizonarepublic/business/articles/0328biz-abg-adtrend0328. html> (accessed April 27th , 2009) Pushing Technology as Far as It Can Go (2006), < http://www. jamfsoftware. com/libraries/pdf/case_studies/commercial/jamf_cpb. pdf>, (accessed April 27th , 2009)

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