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Strategic management

Evaluate Gate using the competitive forces and value chain models. Using the competitive forces model we can analyze Gate by saying the tread of new entrants into the main market was pressure for the cooperation to change its information systems. Many competitors coming into the market were competitive because of Internet use to gain more customers. Gate was behind with this technology. Bargaining power of the costumer was In Its high because Goat’s locations had different prices and discounts. Sing the value chain model to analyze Gate they cited they wanted to become a low cost producer. They needed competitive strategies to be applied and they decided that information systems was the most likely strategic impact. Using technology the company would most be effective in a competitive position. Gate made user generated data popular and this was part of their success. 2. Compare Goat’s and Yelps e-commerce business models. How have those models affected each company’s Web strategy? In the end Gate failed, Yelp surpassed them in the free market for information.

To go on Yelps site there is much more detailed information then Stats. Gate has limited locations such as the bigger cities, while Yelp targets any city now matter

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what the size. This has helped Yelp In becoming the larger food critic site. Also, Mainly Gate one Interest Is Restaurants where Yelp has expanded and maintains only 25% of its market Is restaurants, smart move. However, Yelp is more geared for selling advertising to businesses that is their business model. While Goat’s business model is more consumers and corporations. 3. Why was Goat’s content well suited for the Web and for the mobile digital platform?

Because the Gate name was popular and well known for Restaurant review and traveling alike. 4. Do you think Goat’s decision to use a pay wall for its Web site was a mistake? Why or why not? Definitely yes, they should of always kept it free then they would have kept the visitors on their site instead of loosing them to Yelp. Which by the way was always free. 5. Why has Goat’s focused on adding social features to their Android app? Pictures, to spot the restaurant this business model Gate thinks they will gain back the edge on being the number one again.

They believe this is where the future is, and I have o a BY Kit-inherent 1 . Evaluate Gate using the competitive forces and value chain models. Using the internet use to gain more customers. Gate was behind with this technology. Bargaining power of the costumer was in its high because Goat’s locations had different prices and discounts. Using the value chain model to analyze Gate they Yelp targets any city now matter

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what the size. This has helped Yelp in becoming the larger food critic site. Also, Mainly Gate one interest is Restaurants where Yelp has expanded and maintains only 25% of its market is restaurants, smart move.

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