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Strategy pricing of Coca-cola

The Coca-Cola Company has been very consistent with their pricing strategy over the many years they have been in business. Because they have a strong competitor, they have to keep their prices in line to compete. The ultimate goal of the company is to maximize shareholder value. The will often reduce the price of their products when entering new markets. They do this to raise brand awareness and face the competition. Once they are established, they move the prices back up to position themselves as a premium product. Learning how to write an essay can be a maddening, exasperating process, but it doesn’t have to be. If you know the steps and understand what...

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... to do, writing can be easy and even fun.

This site, “How To Write an Essay: 10 Easy Steps,” offers a ten-step process that teaches students how to write an essay. Links to the writing steps are found on the left, and additional writing resources are located across the top.

Learning how to write an essay doesn’t have to involve so much trial and error.

steps to writing an essay
Brief Overview of the 10 Essay Writing Steps

Below are brief summaries of each of the ten steps to writing an essay. Select the links for more info on any particular step, or use the blue navigation bar on the left to proceed through the writing steps. How To Write an Essay can be viewed sequentially, as if going through ten sequential steps in an essay writing process, or can be explored by individual topic.

1. Research: Begin the essay writing process by researching your topic, making yourself an expert. Utilize the internet, the academic databases, and the library. Take notes and immerse yourself in the words of great thinkers.

2. Analysis: Now that you have a good knowledge base, start analyzing the arguments of the essays you’re reading. Clearly define the claims, write out
the reasons, the evidence. Look for weaknesses of logic, and also strengths. Learning how to write an essay begins by learning how to analyze essays written by others.

3. Brainstorming: Your essay will require insight of your own, genuine essay-writing brilliance. Ask yourself a dozen questions and answer them. Meditate with a pen in your hand. Take walks and think and think until you come up with original insights to write about.

4. Thesis: Pick your best idea and pin it down in a clear assertion that you can write your entire essay around. Your thesis is your main point, summed up in a concise sentence that lets the reader know where you’re going, and why. It’s practically impossible to write a good essay without a clear thesis.

5. Outline: Sketch out your essay before straightway writing it out. Use one-line sentences to describe paragraphs, and bullet points to describe what each paragraph will contain. Play with the essay’s order. Map out the structure of your argument, and make sure each paragraph is unified.

6. Introduction: Now sit down and write the essay. The introduction should grab the reader’s attention, set up the issue, and lead in to your thesis. Your intro is merely a buildup of the issue, a stage of bringing your reader into the essay’s argument.

(Note: The title and first paragraph are probably the most important elements in your essay. This is an essay-writing point that doesn’t always sink in within the context of the classroom. In the first paragraph you either hook the reader’s interest or lose it. Of course your teacher, who’s getting paid to teach you how to write an essay, will read the essay you’ve written regardless, but in the real world, readers make up their minds about whether or not to read your essay by glancing at the title alone.)

7. Paragraphs: Each individual paragraph should be focused on a single idea that supports your thesis. Begin paragraphs with topic sentences, support
assertions with evidence, and expound your ideas in the clearest, most sensible way you can. Speak to your reader as if he or she were sitting in front of you. In other words, instead of writing the essay, try talking the essay.

8. Conclusion: Gracefully exit your essay by making a quick wrap-up sentence, and then end on some memorable thought, perhaps a quotation, or an interesting twist of logic, or some call to action. Is there something you want the reader to walk away and do? Let him or her know exactly what.

9. MLA Style: Format your essay according to the correct guidelines for citation. All borrowed ideas and quotations should be correctly cited in the body of your text, followed up with a Works Cited (references) page listing the details of your sources.

10. Language: You’re not done writing your essay until you’ve polished your language by correcting the grammar, making sentences flow, incoporating rhythm, emphasis, adjusting the formality, giving it a level-headed tone, and making other intuitive edits. Proofread until it reads just how you want it to sound. Writing an essay can be tedious, but you don’t want to bungle the hours of conceptual work you’ve put into writing your essay by leaving a few slippy misppallings and pourly wordedd phrazies..

You’re done. Great job. Now move over Ernest Hemingway — a new writer is coming of age! (Of course Hemingway was a fiction writer, not an essay writer, but he probably knew how to write an essay just as well.)

My Promise: The Rest of This Site Will Really Teach You How To Write an Essay For half a dozen years I’ve read thousands of college essays and taught students how to write essays, do research, analyze arguments, and so on. I wrote this site in the most basic, practical way possible and made the instruction crystal clear for students and instructors to follow. If you carefully follow the ten steps for writing an essay as outlined on this site — honestly and carefully follow them — you’ll learn how to write an essay that is more organized, insightful, and appealing. And you’ll probably get
an A.

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