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Swot Analysis of USS and Vitagen Essay

Universal Studio Singapore Owned by Gentling Group (Malaysian Conglomerate) Strengths Globalization- Think Global and act locally, assimilating Singapore culture while retaining the appeal for the global consumers (ii. Tourists) Weakness There are not enough exciting rides to entice the thrill seekers. The park area is limited, unable to undergo expansion. Opportunities Currently they have yet tap on the potential of social media and harness the power of social media marketing. Marketing through social media have not been done extensively and aggressively) Their seasonal events such as Halloween Horror Nights are garnering loyal supporters, serve as a springboard for other events such as Christmas and New Year countdown party. Threats Novelty wears off after a few years The huge price tag deters the consumers from going back for the second time. There are other theme park in the region that competes with US for instance, Gentling Theme park(ironically they are owned by the same company), Lagoon, Wild Wild Wet and Hong Kong Disneyland

Websites for reference Vitiate (less sugar) Owned by Marigold (Malaysia Company) Strength It is a really unique cultured drink with no substitutes. Soot Analysis of US and Vitiate By Janglers and people with health problems) It taste really great

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Consumer-centric corporation- offers home deliveries (distribution) Offers Voltage lath education tour Perishable item High cost of production which may pass on to the consumers

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