Swot Analysist Sporting Goods Industry Essay
Ideas Parent Company I Fill Korea Limited I Tagging/ Slogan I Sport for life I USPS I Premium and innovative sports wear I I The Group of people who are fashion conscious and like the sporty look Segment to their daily lifestyle. I Target Group I People between 18-35 Years including athletes, fashion conscious people. I Positioning I One of the world’s largest sportswear manufacturing companies I SOOT Analysis I promoted their brand very well. 2. The innovative use of mixing different components of cloth into making a different sportswear was very successful 3. Villa’s has a very successful brand image due its motivational designs 4.
They have a very good name for its brand logo as its full of colors and easily identifiable. The brand has over 100 stores all over the world I Weakness | 1. Fill has tremendous competition from ports apparel brand globally meaning smaller market share 2. Lack of products in the women segment as compared to men’s. 3. Distribution channels not as established as the global sports apparel leaders I Opportunity | 1. Fill will be the first brand to inculcate a casual culture into a brand experience 2. The lines of expanding into casual
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The new changing trends could replace the vintage 80 look followed by fill. 2. Switching cost is very low in this Industry, so regular innovation and adapting to changes in sports industry is Quinn-essential I Competition I Competitors | 1. Ideas 2. Nikkei 3. Lactose 4. Woodland I Puma I Parent Company I Puma Societal Europe Incorporation I Tagging/ Slogan I Be Light; Celebrate Anytime Anywhere I USPS I Innovation and Ultimate comfort in the apparel and products. I STOP I I Sportsmen, Men and women who like sporty energetic apparel with a spray of uniqueness in their apparel.
I Target Group I Urban young upper middle class and upper class Men and Women I Positioning I Puma is an international brand with creativity, energy and style in their apparel at a very affordable price. I Strength | 1. Puma is established over 90 countries and employs around 8300 employees all over the world. . Puma is the main producer of enthusiast droving shoes and racing suits in both Formula One and MASCARA. 3. Puma is entered into partnerships with famous companies like Ferreira and BMW. 4. Puma brand is very innovative and has a very rich Research and Development team.
The Company produced the first screw boots for football and “Mexico 68” with the innovative brush soles, which were the most comfortable running shoes. 5. Puma has an excellent brand name throughout the world. 6. The brand has excellent management and marketing strategies and has the advertised the products very well and eye-catching throughout the world. 7. Puma has entered into sponsorships with various players and teams in different sects of the sporting industry. 8. Puma was the official sponsor of the FIFE football World Cup I Weakness | 1 .
Puma has tough competition and limited market share compared to Nikkei and Daddies. The company has less financial strength compared to the other brands in the industry. Tie-ups with sports academies and schools I Opportunity | 1. The company can attain more sponsorship can start entering the lifestyle section of the industry I Threats | 1. The current economic situation is very bleak, hence expansion is minimal. 2. There is extensive implosion from existing players an new players which is growing in the industry. 3. Imitations the brand is extensively increasing I Competition I Competitors | 1.
Nikkei sports. Daddies. Pravda sports I Ideas I Parent company I Ideas Group I Tagging/ slogan I All in; Impossible is Nothing I USPS I World renowned company for sports equipment, clothing and other accessories I STOP I I Young men ,women and children who have passion for fitness and sports I Target group I Urban upper-middle and upper class I Positioning I Ideas stands for passion for sports I Strength | 1. The company has a long heritage and high brand value since 1924. . The company sponsors major sporting events including Olympics and major sportsmen and teams. . The company has worldwide presence and is internationally recognized. 4. The company has a very diversified product portfolio ranging from sports shoes, equipments to clothing and accessories. 5. Strong and innovative marketing since years have created a strong brand retention in the minds of customers 6. Has a workforce of over 45,000 employees I Weakness | 1. The products can sometimes be costly due to innovative technology or production method 2. Stiff competition and similar big brands means customers eave high brand switching I Opportunity | 1.
To keep up with the competition, Ideas generates close to 60 new foot-friendly designs each year. 2. The company can venture into making more stylish designs and cuts. Tie-up with emerging sports teams/clubs/players internationally 4. Brand building by setting up sports academies I Threats | 1. Ether brands offer more styles and varieties, thus more competitions. Threat from other competitive brand who produce sports equipment and accessories at a lesser cost 3. Pirated/fake imitations affect brand image I Competitors | 1. Nikkei. Rebook. Bath. Liberty. Puma. Fill I
Nikkei I Category I Apparel, Sports Equipment and Accessories Tagging/ Slogan I Just do it I USPS I Shoes that are made for professional athletes I Target Group I Men, women and children from urban upper-middle and upper class I Positioning I High quality, high price which gives satisfaction and comfort I Strength | 1. World’s leading brand for sports shoes and apparent. Recognized three times by fortune magazines on “100 best companies to work for”3. Listed among 50 most innovative corporate. Lat differentiates by making innovative products which has global recognition. Effective business relationship globally.
Launched many other products in collaboration with companies e. G. Launched music player, watches etc. Leading top of the mind brand with excellent innovative advertising and branding. Exclusive shops all over the world apart from availability through multi- brand retail stores. Ranked in top three for climate-friendly companies 10. Associates itself with leading international sports teams, players and events I Weakness | 1. In Vietnam the company faced allegations of labor and wage laws with employees 2. In Cambodia and Pakistan there have been allegations for child labor and poor working conditions I Opportunity | 1.
Product expansion in areas like more concentration in sunglasses, sportswear etc. Which gives high profits. Can open their stores in tier 2 cities in emerging economies as well 3. Enhance brand visibility by opening sports academies across the world for nurturing talent I Threats 1 1. Footwear market is so competitive, major competition from other brands. As it is an international brand currency fluctuations of countries affects the business. Fake imitations and replicas often cause a problems. Adaptation of new techniques and innovation by other brands I Competition I Competitors | 1 . Rebook 3. Puma. Converses. Fill I