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Brand

Swot Analysis for Crocodile

Background Information Crocodile is Singapore original iconic brand founded by Data Tan Hints in 1947. They are the pioneer in men’s fashion and started with one product the legendary Crocodile shirt. Crocodile brand is now an international man & ladies fashion and lifestyle brand that produce quality and modern fashion wear (Crocodile, 2012). Current Operations …

The brand name

Jennifer Lopez, the promoter (and owner) of the products of the second advert is a very well known image in the celebrity world, and therefore has a bigger influence on people than if she was an unknown woman. The fact that she’s naked might also help her with the publicity, however unless we presume that …

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New brand of trainers called Streets

For my media coursework we looked at advertising. My task was to create a campaign for a new brand of trainers called Streets. I must decide upon a target audience for Streets and chose a model name. I should create a brand logo and then choose a typeface and design for the model name. I …

New brand

The task I was asked to do, was to create two advertisements for a new brand of trainer called ‘Streets’. This included deciding upon a target audience, the name of your trainer from the list given, also to come up with a slogan. These two print advertisements were to be suitable for magazines. The advertisements …

Sainsbury’s brand

Advertisements play a key role in our lives today. You could go as far to say they flood our field of vision 24/7, from when we get the bus in the morning to when we watch Television in the evening. Advertising and marketing employees have become increasingly under pressure to come up with the “vehicle” …

Brand Building and Loyalty

I would first like to express my gratitude for my research supervisor, colleagues, and peers and family whose immense and constant support has been a source of continuous guidance and inspiration. I [type your full first names & surname here], declare that the following dissertation/thesis and its entire content has been an individual, unaided effort …

Global brand

The theory behind the use of celebrities is that featuring stars in advertising has special cultural significance, borne from the unique way that they have constructed an image through various forms of media in the culture. In associating the star with the product, these special meanings are passed on to the products or brands. Celebrities …

Brand name

In such circumstances the brand name is gaining its especial importance for being attractive for the consumers who associate their favorite brand with the certain characteristics. In particular it is true for well-known brands – big international hotel chains which recently increase importance as an organizational form in hotel industry (Ingram & Baum 74). Moreover, …

The Role of the Brand in Modern Hotel Industry

The hotel industry for decades was relatively complacent. The demand for hotel rooms generally exceeded the supply. During the 1980s the hotel industry experienced a building boom, and soon there was a decline in room occupancy (Michman & Greco 190). Management was confronted with the problem that hotels cannot be easily remodeled to satisfy customers’ …

Proctor & Gamble

Proctor and Gamble Europe faced several issues around the launch of their innovative product, an HDL named Vizir. P&G struggled with the concept of Global Standardization in which they termed “Eurobrand”, in comparison to the challenges they faced by segmenting marketing and product launches by companies. The standardization of P&G controls and products produces several …

An Internal Analysis of BMW’s strength

BMW was formed in 1916 as an aircraft engine manufacturing company. Today’s BMW has become a leading automobile manufacturing company. It focuses on manufacturing luxury vehicle. So, what internal factors give BMW an advantage in meeting the needs of its target market? BMW is customer friendly. In its website, it allows customers to build the …

Brand extension

The diversification strategy of Virgin Groups is brand extension . Richard Brandon its CEO has used unrelated diversification to expand his brand effectively. It obviously helps with the initial recognition. If you know about Virgin airlines, you take Virgin cola more seriously than a no-name product. There is a proliferation of Virgin-branded companies – around …

Wendy’s Brand

This case study paper would be discussing the Wendy’s Corporation. The paper discusses a brief background of the company. This would be followed by the objectives that the company had set and the current business strategies that the company is doing. A SWOT analysis is done in order to analyze the company’s situation. Alternative Solutions …

The brand development process, branding for a national and international marketplace: A Research Proposal

Problem Background The number of multinational and transnational companies is on the rise due to changes in business dynamics and an increase in pressure on businesses to diversify their operations and make the most out of opportunities in far away nations. However, despite these changes businesses still feel immense pressure to ensure that they redesign …

Does viral marketing promote brand awareness?

Viral marketing is a technique that uses existing social networks to enhance brand awareness, using a target market to ‘sell’ goods to others in the same demographic. This can be done via word-of-mouth, email, online networks or a combination of media. The way the message spreads is akin to viruses, hence the name. Viral marketing …

Marketing Plan: Adidas AG

Adidas AG sells sports shoes, apparel, and equipment in 170 different countries. There focus lies in football, soccer, basketball, running, training gear, golf, and apparel. This is a two billion dollar industry and with Adidas being a main cog. They also specialize in lifestyle goods including SLVR and Y-3 fashion brands. They have trademarked their …

Effectiveness of a Brand

The effectiveness of a brand is in its ability to gain wide recognition, and ultimately to gain brand franchise. Three major car manufacturers: Audi, BMW, Mercedes have used branding to create worldwide recognition of their products. Interestingly, all three companies are originally European based and offer products to persons of higher income levels. Their distinctive …

Mario Badescu brand

Skincare products under Mario Badescu brand are extremely specific, personal, and almost intimate. Psychologically, women and men refuse speaking about the products they use to stay young and attractive. Mario Badescu meets a serious challenge: it combines the discussed “secrecy” by promoting natural looks, and makes its products popular. Usually, make-up has several substitutes. There …

Samsung and Apple Inc

In Australia, the electronic industry is dominated by oligopoly. The two companies from the electronic industry, Apple Inc. and Samsung, control more than 46% of the market share just from smartphones which gives them dominance that has led to increased difficulties for other firms to enter the market, decreased prices for consumers and higher profits. …

Global Brand

Brands identify the product from the rest of the world. Although there may be differences in most parts of the world as to what characteristics of a certain product he or she prefers, a particular brand will always stand out among the rest. This one that has made its value comes across to its target …

Emphasis on Brand Equity

Wal-mart holds around 8% market share in US retail business which is largest in its industry. Its brand equity is also highest among its competitors due to strong customer base and repeat purchase. But it is critical to understand that Wal-mart brand equity in US market is not always beneficial for its few international operations. …

Brand Positioning

Brands have the power to build or destroy a company. Brand is the most precious asset a company has. Brand provides a company with distinctive image and recognition. Strong brand name provides the customer with the confidence to shop without hesitation (Wilson and Raymond). This reputation of brand depends upon the positioning and quality of …

New brand

Burger King is a fast food chain company. It is the world’s second largest fast food hamburger restaurant. Its major product lines include sandwiches, hamburgers, cheeseburgers, salads, hash browns, coffee, juice, cookies, soft drinks, pies, shakes, fries and onion rings. Burger King and Whopper brands are two of the most widely-recognized consumer brands in the …

L’Oreal: Global Brand, Local Knowledge

L’Oreal: Global Brand, Local Knowledge 1. Outline the various conflicting demands on L’Oreal in the international context and their relative importance. What tradeoffs do you see among them? The conflicting demands are: Global Integration Local responsiveness Leveraging knowledge (local to Global) Global Integration: L’Oreal is one of the world’s most progressive companies and it is …

Do Customers Have Relationship With Brands?

Do Customers Have Relationship With Brands? A brand is often termed as a limited definition of a product. A company creates a brand name, comes up with ways of marketing its brand, transmits it to potential target market, and relates it to its business identity or a number of goods and services. The brand thus …

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