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Brand

Global brand — Free Essay

The theory behind the use of celebrities is that featuring stars in advertising has special cultural significance, borne from the unique way that they have constructed an image through various forms of media in the culture. In associating the star with the product, these special meanings are passed on to the products or brands. Celebrities …

Brand name — Free Essay

In such circumstances the brand name is gaining its especial importance for being attractive for the consumers who associate their favorite brand with the certain characteristics. In particular it is true for well-known brands – big international hotel chains which recently increase importance as an organizational form in hotel industry (Ingram & Baum 74). Moreover, …

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The Role of the Brand in Modern Hotel Industry — Free Essay

The hotel industry for decades was relatively complacent. The demand for hotel rooms generally exceeded the supply. During the 1980s the hotel industry experienced a building boom, and soon there was a decline in room occupancy (Michman & Greco 190). Management was confronted with the problem that hotels cannot be easily remodeled to satisfy customers’ …

Proctor & Gamble — Free Essay

Proctor and Gamble Europe faced several issues around the launch of their innovative product, an HDL named Vizir. P&G struggled with the concept of Global Standardization in which they termed “Eurobrand”, in comparison to the challenges they faced by segmenting marketing and product launches by companies. The standardization of P&G controls and products produces several …

An Internal Analysis of BMW’s strength — Free Essay

BMW was formed in 1916 as an aircraft engine manufacturing company. Today’s BMW has become a leading automobile manufacturing company. It focuses on manufacturing luxury vehicle. So, what internal factors give BMW an advantage in meeting the needs of its target market? BMW is customer friendly. In its website, it allows customers to build the …

Brand extension — Free Essay

The diversification strategy of Virgin Groups is brand extension . Richard Brandon its CEO has used unrelated diversification to expand his brand effectively. It obviously helps with the initial recognition. If you know about Virgin airlines, you take Virgin cola more seriously than a no-name product. There is a proliferation of Virgin-branded companies – around …

Wendy’s Brand — Free Essay

This case study paper would be discussing the Wendy’s Corporation. The paper discusses a brief background of the company. This would be followed by the objectives that the company had set and the current business strategies that the company is doing. A SWOT analysis is done in order to analyze the company’s situation. Alternative Solutions …

The brand development process, branding for a national and international marketplace: A Research Proposal — Free Essay

Problem Background The number of multinational and transnational companies is on the rise due to changes in business dynamics and an increase in pressure on businesses to diversify their operations and make the most out of opportunities in far away nations. However, despite these changes businesses still feel immense pressure to ensure that they redesign …

Does viral marketing promote brand awareness? — Free Essay

Viral marketing is a technique that uses existing social networks to enhance brand awareness, using a target market to ‘sell’ goods to others in the same demographic. This can be done via word-of-mouth, email, online networks or a combination of media. The way the message spreads is akin to viruses, hence the name. Viral marketing …

Marketing Plan: Adidas AG — Free Essay

Adidas AG sells sports shoes, apparel, and equipment in 170 different countries. There focus lies in football, soccer, basketball, running, training gear, golf, and apparel. This is a two billion dollar industry and with Adidas being a main cog. They also specialize in lifestyle goods including SLVR and Y-3 fashion brands. They have trademarked their …

Effectiveness of a Brand — Free Essay

The effectiveness of a brand is in its ability to gain wide recognition, and ultimately to gain brand franchise. Three major car manufacturers: Audi, BMW, Mercedes have used branding to create worldwide recognition of their products. Interestingly, all three companies are originally European based and offer products to persons of higher income levels. Their distinctive …

Mario Badescu brand — Free Essay

Skincare products under Mario Badescu brand are extremely specific, personal, and almost intimate. Psychologically, women and men refuse speaking about the products they use to stay young and attractive. Mario Badescu meets a serious challenge: it combines the discussed “secrecy” by promoting natural looks, and makes its products popular. Usually, make-up has several substitutes. There …

Samsung and Apple Inc — Free Essay

In Australia, the electronic industry is dominated by oligopoly. The two companies from the electronic industry, Apple Inc. and Samsung, control more than 46% of the market share just from smartphones which gives them dominance that has led to increased difficulties for other firms to enter the market, decreased prices for consumers and higher profits. …

Global Brand — Free Essay

Brands identify the product from the rest of the world. Although there may be differences in most parts of the world as to what characteristics of a certain product he or she prefers, a particular brand will always stand out among the rest. This one that has made its value comes across to its target …

Emphasis on Brand Equity — Free Essay

Wal-mart holds around 8% market share in US retail business which is largest in its industry. Its brand equity is also highest among its competitors due to strong customer base and repeat purchase. But it is critical to understand that Wal-mart brand equity in US market is not always beneficial for its few international operations. …

Brand Positioning — Free Essay

Brands have the power to build or destroy a company. Brand is the most precious asset a company has. Brand provides a company with distinctive image and recognition. Strong brand name provides the customer with the confidence to shop without hesitation (Wilson and Raymond). This reputation of brand depends upon the positioning and quality of …

New brand — Free Essay

Burger King is a fast food chain company. It is the world’s second largest fast food hamburger restaurant. Its major product lines include sandwiches, hamburgers, cheeseburgers, salads, hash browns, coffee, juice, cookies, soft drinks, pies, shakes, fries and onion rings. Burger King and Whopper brands are two of the most widely-recognized consumer brands in the …

L’Oreal: Global Brand, Local Knowledge — Free Essay

L’Oreal: Global Brand, Local Knowledge 1. Outline the various conflicting demands on L’Oreal in the international context and their relative importance. What tradeoffs do you see among them? The conflicting demands are: Global Integration Local responsiveness Leveraging knowledge (local to Global) Global Integration: L’Oreal is one of the world’s most progressive companies and it is …

Do Customers Have Relationship With Brands? — Free Essay

Do Customers Have Relationship With Brands? A brand is often termed as a limited definition of a product. A company creates a brand name, comes up with ways of marketing its brand, transmits it to potential target market, and relates it to its business identity or a number of goods and services. The brand thus …

Brand management strategy — Free Essay

To develop a brand management strategy, it is important to determine the right position of your brand. Position is about the place the brand has taken in the mind of the consumers. A strong position means that the brand is unique, reliable and consistent. It builds around a benefit that gives the product or service …

Samsung vs Sony — Free Essay

Trying to break out onto the Asian economy sounds like its all sunshine and rainbows, with the high GDP growth, the booming economy and high young population numbers. But with all the different nationalities, societies, cultures and ethnic groups it may be one of the most complicated economies to tap into. With such diversity all …

International brand names — Free Essay

International brand names A brand name is good collection of experiences and association that can be attached to a company, a product or a service, an organization or an entity. However in many instances brand refers the trade name of a product (Ushunie and Etal, 2005) A brand name is the trade name of any …

When Quality is the Brand — Free Essay

Collectively around the world, Heinz is identified as a favorite dip for French fries. We know it’s the world famous ketchup, and that’s what we mainly recognize about it. But when you take serious look at its label and logo, you see that it’s very original and traditional. You’ll know it’s a vintage brand. Its …

A brand is & Product — Free Essay

A brand is an intangible attributes of a product, arisen out of gut feeling and perception of the customers. With globalization brands have travelled across geographies and explored new markets building returns for it. Global products have sometimes tended to retain their characteristics in new market and country leading to failure of the brands. Standardized …

Lenovo: Building a Global Brand — Free Essay

When Lenovo acquired IBM’s PC division to transition out of being China’s largest PC maker to the third largest in the world, they were confronted with the challenge of four different brand strategies. Lenovo desired to clearly communicate an authentic value proposition for the newly combined resources of their firm. With this, we would recommend …

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