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Brand name

In such circumstances the brand name is gaining its especial importance for being attractive for the consumers who associate their favorite brand with the certain characteristics. In particular it is...
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Proctor & Gamble

Proctor and Gamble Europe faced several issues around the launch of their innovative product, an HDL named Vizir. P&G struggled with the concept of Global Standardization in which they termed...
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An Internal Analysis of BMW’s strength

BMW was formed in 1916 as an aircraft engine manufacturing company. Today’s BMW has become a leading automobile manufacturing company. It focuses on manufacturing luxury vehicle. So, what internal factors...
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Brand extension

The diversification strategy of Virgin Groups is brand extension . Richard Brandon its CEO has used unrelated diversification to expand his brand effectively. It obviously helps with the initial recognition....
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Wendy’s Brand

This case study paper would be discussing the Wendy’s Corporation. The paper discusses a brief background of the company. This would be followed by the objectives that the company had...
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Marketing Plan: Adidas AG

Adidas AG sells sports shoes, apparel, and equipment in 170 different countries. There focus lies in football, soccer, basketball, running, training gear, golf, and apparel. This is a two billion...
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Effectiveness of a Brand

The effectiveness of a brand is in its ability to gain wide recognition, and ultimately to gain brand franchise. Three major car manufacturers: Audi, BMW, Mercedes have used branding to...
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