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Brand

Brand image of the company

The capital requirements directive is a new legislation coming soon from the EU, it is about making sure that both big and small firms have …

Global Brands 

When a single brand is marketed by the manufacturer, the brand is assured of receiving full attention for maximum impact. However, a company may choose …

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Branding versus No brand

Most products are branded, but that does not mean that every kind of product should be branded. Branding is not a cost-free measure due to …

Managing the international brand

This is the first phase of the brand planning process. In brand planning the manager needs to look at everything from the consumer’s point of …

A Chinese Medicine Brand Goes International

Wai Yuen Tong is the first pharmaceutical company in Hong Kong to provide affiliate Chinese medical healthcare services. Its business is mainly in producing and …

Swot Analysis for Crocodile

Background Information Crocodile is Singapore original iconic brand founded by Data Tan Hints in 1947. They are the pioneer in men’s fashion and started with …

The brand name

Jennifer Lopez, the promoter (and owner) of the products of the second advert is a very well known image in the celebrity world, and therefore …

New brand of trainers called Streets

For my media coursework we looked at advertising. My task was to create a campaign for a new brand of trainers called Streets. I must …

New brand

The task I was asked to do, was to create two advertisements for a new brand of trainer called ‘Streets’. This included deciding upon a …

Sainsbury’s brand

Advertisements play a key role in our lives today. You could go as far to say they flood our field of vision 24/7, from when …

Brand Building and Loyalty

I would first like to express my gratitude for my research supervisor, colleagues, and peers and family whose immense and constant support has been a …

Global brand

The theory behind the use of celebrities is that featuring stars in advertising has special cultural significance, borne from the unique way that they have …

Coca-Cola: SWOT analysis

SWOT Analysis   Strengths Weaknesses Internal -Popularity -well known -branding obvious and easily recognized -A lot of finance -customer loyalty -International Trade -Word of mouth …

Under Armour: SWOT analysis

Website: www.underarmour.com Private Company Founded:1996 as Under Armour Athletic Apparel Employees:200 Sales:$110 million (2003 est.) NAIC:315999 Other Apparel Accessories and Other ApparelManufacturing Key Dates: 1996: Kevin Plank develops his first microfiber …

Starbucks Brand SWOT analysis

Starbucks Corporation is an American coffee company and coffeehouse chain. It was founded in 1971 as a coffee-bean roaster and retailer. In 1987, the original owners sold the Starbucks …

Brand name

In such circumstances the brand name is gaining its especial importance for being attractive for the consumers who associate their favorite brand with the certain …

The Role of the Brand in Modern Hotel Industry

The hotel industry for decades was relatively complacent. The demand for hotel rooms generally exceeded the supply. During the 1980s the hotel industry experienced a …

Historical background of Procter and Gamble

The company was formed in 31st October 1837 by two step brothers William Procter and James Gamble. Before they merged to make the company, the …

Proctor & Gamble

Proctor and Gamble Europe faced several issues around the launch of their innovative product, an HDL named Vizir. P&G struggled with the concept of Global …

An Internal Analysis of BMW’s strength

BMW was formed in 1916 as an aircraft engine manufacturing company. Today’s BMW has become a leading automobile manufacturing company. It focuses on manufacturing luxury …

Brand extension

The diversification strategy of Virgin Groups is brand extension . Richard Brandon its CEO has used unrelated diversification to expand his brand effectively. It obviously …

Wendy’s Brand

This case study paper would be discussing the Wendy’s Corporation. The paper discusses a brief background of the company. This would be followed by the …

The brand development process, branding for a national and international marketplace: A Research Proposal

Problem Background The number of multinational and transnational companies is on the rise due to changes in business dynamics and an increase in pressure on …

Does viral marketing promote brand awareness?

Viral marketing is a technique that uses existing social networks to enhance brand awareness, using a target market to ‘sell’ goods to others in the …

Marketing Plan: Adidas AG

Adidas AG sells sports shoes, apparel, and equipment in 170 different countries. There focus lies in football, soccer, basketball, running, training gear, golf, and apparel. …

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