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Marketing Strategy

Research illustrates that universal aviation industry in the world has been on the growth and is projected to keep on rising at some point. Optimistic developments in aviation industry have...
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Goals and Strategy

As a major global diversified mining group, Xstrata has maintained a strong position in several mining commodities composing of copper, coking coal, thermal coal, ferrochrome, vanadium and zinc. Additional interest...
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The Content of Competitive Strategy

Strategic human resource management implies designing HR policies to match the particular competitive strategy of the firm. Porter (1985) argues that there are two generic competitive strategies, namely cost/ efficiency...
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Market Strategy

The core strategy of iPod will be based on value propositions and product differentiation is well developed. The main strengths of this strategy is clear identification of the product advantages...
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A Valuable Business Strategy

For your company to be successful, make sure you plan its innovation and cost-containment strategies well. Include offshore outsourcing as a part of the tactical mix. (Robinson, Kalakota 2005) Today's...
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International Strategy

Most international companies have created value by transferring differentiated product offerings developed at home to new markets overseas. Consequently, they tend to centralize product development functions, in their home country....
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Merger and acquisition strategy

The reasons for the materialization of the mergers and acquisitions is primarily concerned with long term business concerns such as competition, efficiency, marketing, product, resource and tax issues. Kodak’s approach...
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Marketing strategy

The main competitors of Festo here are: - Parker Hannifin Corporation - PH (NYSE), also presented in Hong Kong (Sales-center). Parker-Hannifin Corporation is a worldwide full-line manufacturer of motion control...
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Current marketing strategy

A brief summary of the case shows that the business in question, Sy Med Development is a medical software company that delivers managed care solutions advice to its customers. Sy...
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