The strengthening of media has led to a great increase in the impartation of knowledge about day-to-day happenings and on-going trends in the market. Whether it is newspaper, radio, internet, or magazine, it cannot be said that any one of them has weakened in this era of globalization; in fact the case is otherwise. The paper would talk about the analysis of a magazine by highlighting its target audience, marketing effectiveness, costs, etc. Therefore, the magazine I have chosen is “SHE Magazine”, which is basically a fashion magazine that includes dresses, interior equipments, bed sheets, and other home interior items.
Target Audience As far as the gender is concerned, the magazine is basically directed towards female audience because they are the ones who are interested in new dresses, accessories, and taking care of their home by introducing new interior items to abide by their life styles. Secondly, those who live in elite areas and have a high income are the main target audience; these people are generally well-educated and have a proper eye over the changing life styles and trends. The age group of this target audience lies between 17 to 50 years.
The younger women along with adults are mostly interested
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The articles published in this magazine are generally about the events, seminars, and workshops being held for either the exhibition purposes or for training the young ladies to learn fashion designing. The writers are usually the women who have a great experience in their field (fashion designing); whereas, the overall image of the magazine is quite impressive since it is positioned to the elite and fashionable class of people. Positioning is basically where the organization wants its product to be in the minds of the consumers (Kotler & Armstrong, 2008). Advertising
Since advertisement is an element of marketing and communicates the message to a wide range of audience at a time (Kotler & Keller, 2006), so the magazine is also used by the organizations other than those operating in the fashion industry for the purpose of marketing or promoting their own products or services. The magazine includes several pages dedicated to only such advertisements; moreover, the products are services being promoted are also directed towards the upper class. For instance, there are ads of products and services such as, beauty parlors, saloons, jewelry, and shoes.
The advertisement is no doubt, very attractive and effective because the paper quality of the magazine is excellent which uses a glossy paper. Not only this, separate sections or divisions are made over the page for different advertisements which generally occupy the initial, middle, and end pages of the magazine. Other Information The magazine is been published since 15 years, in which both the staff and freelance writers pen their thoughts whether they have expertise in fashion industry or not.
The costs per page of advertisements are high, since the magazine uses a glossy paper and is targeted to the elite audience. Therefore, the price per page of colorful advertisement would be around 25000 rupees; nevertheless, the costs and prices may vary depending on the location where the ad is being published – either front page, middle, or end page. References Kotler. P. & Armstrong. G. (2008). Principles of Marketing. Edition: 12th. India. Pearson Education. Inc. Kotler. P. & Keller. K. (2006). Marketing Management. Edition: 12th. India. Prentice Hall of India.