Target Corporation Essay
Target Corporation bears the strong imprint of its founder, George Draper Dayton. Target is a company focused exclusively on general merchandise retailing. Their principal operating strategy is to provide exceptional value to consumers through multiple retail formats ranging from upscale discount and moderate-priced to full-service department stores. Target Corporation is the fourth largest retailer in the United States, operating 1,556 stores in 47 states.
Target Stores are the number two discount retailer in the country, trailing only Wal-Mart Stores, Inc. and has distinguished itself from its competitors by offering upscale, fashion-conscious products at affordable prices. Target tries to trend products offerings to the market. They describe themselves as “a cheap department store”, not just a discount to be. Nearly everyone is at least somewhat familiar with Target stores; the famous bullseye logo is identifiable all across the United States. With the motto “Expect More, Pay Less”, the company suggests that customers can expect more of everything, at more reasonable prices.
Target’s commitment to the consumer, as well as it’s employment consideration and management style led Fortune Magazine to name it as one of the Most Admired Companies in 2005 The Target Corporation prides itself on their department store roots with a constant
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The main focus of every Target store is the customer, whom the corporation refers to as a “guest”, making them feel more personal. Each guest can expect to walk into a clean, organized, and easy to navigate store with “high quality, stylishly items plus all the essentials for his and her life. The company also has a significant focus on design. The company employs a “design for all” strategy that says great design is for everyone to enjoy, everyday. The commitment to design has become a key technique of attracting and keeping their shoppers coming back.
Many of the biggest targets fans often call Target “Tar-zhay” (pronounced in pseudo-French accent. This is an indication of reliable targets middle class clientele. Target strives to develop its minority employees, and has received awards from the National Association for Female Executives and Working Mother Magazine for its progressive policies; Target was also named the Most Charitable Company by Forbes in 2005 and made BusinessWeek’s list of most innovative companies and was cited on National Business Group on Health’s list of the Best Employers for a Healthy Lifestyle, both in 2006.
Target All around scholarship provide multi-millions of dollars in educational funding each year. Candidates may be undergraduate college students or graduating high school seniors. The emphasis on these awards is community involvement. This is the leading criterion upon which awards are based: how heavily invested students have been in their communities and service oriented extracurricular activities. Also, the corporation does much more for community education than these scholarships.
In fact Target continues to adjust its focus to make sure K-12 programs and teachers get the attention they need, so students are prepared by the time they get to college. The area most targeted is literacy and reading. From the Target Book Club program to Family Reading Night, the emphasis is on adults and children doing something together. The United Through Reading Program is uniquely designed to allow military moms and dads overseas the chance to “connect” with their kids through specially produced videotapes that can be used for bedtime story time. but one area where they have been recognized is the support of the environment.
They frequently encourage recycling and many of their facilities are sustainable. While they certainly aren’t perfect in the field, they generally do better than other similar chains in caring for the environment. Target may seem to be an all around great company, giving back to the community however, they have their flaws as well. Of more than 1,400 Target stores employing more than 300,000 people nationwide, not one has a union.
Employees at various stores say an anti-union message and video is part of the new-employee orientation. At stores in the Twin Cities, where Target is headquartered, the United Food and Commercial Workers (UFCW) union Local 789 has been trying for several years to help Target employees organize, with little luck. The wages start at $7. 25 to $7. 50 an hour at Target. They’ll say that’s a competitive wage, but they can’t say it’s a living wage.
We know a lot of their managers are telling people, ‘If we find out you’re involved in organizing a union you’ll get fired. ‘” In April 2003, a federal court on the Pacific island of Saipan approved a $20 million settlement on a class action lawsuit filed against Target and 21 other companies. The lawsuit charged that the companies contracted sweatshop labor on Saipan, a U. S. Commonwealth and should be held accountable for worker treatment and conditions in foreign-owned factories operating on U. S. soil.
According to the complaint, the more than 13,000 garment workers in Saipan regularly worked 12-hour days, seven days a week, often times “off the clock” without receiving any pay or overtime. The lawsuit also accused Levi Strauss and other companies of operating a “racketeering conspiracy” through which workers, who are mostly young women, sign contracts waiving their basic human rights and pay recruitment fees of up to $10,000 to secure sweatshop jobs. By agreeing to the settlement, the companies admitted no wrongdoing
As of March 2001 Target was selling clothing produced at the Leader Garment factory in El Salvador. The Leader facility has been cited by the National Labor Committee as a facility that enforces mandatory pregnancy tests–women who test positive are immediately fired, obligatory overtime of 6 working days a week 13 hour shifts, and workers are paid 60 cents an hour – less than one-third of the cost of living. In Feb. 2003 Target paid $95,000 to settle case case bought by the Equal Employment Opportunity Commission (EEOC) on behalf of a worker who had been diagnosed with multiple sclerosis.
The case included claims that Target wrongfully refused to transfer the worker to a different job and unlawfully disclosed disability-related information to a prospective employer. In accordance with the settlement Target also agreed to provide American with Disabilities Act-related training to its management level personnel. In addition, it agreed to abide by federal record keeping requirements and maintain a policy barring workplace harassment. Target disputed the charge that its actions violated the ADA. Target may have their bad ways in the eyes of some, but it will still continue to be one of the top leaders in retail at a low price.