TESCO is a Retail shop which has a wide vision and has the stage of being to expand the shop. The vision of the retail shop is to turn into a large departmental store with all types of item in it, having a huge food court as well and provide all sorts of ease to its customers.
To turn TESCO from a small store to a multinational store the first step needed would be of a good management with pointed objectives and sharp ideas which when implemented give a positive result. We even need highly qualified manual which could help us in achieving the targets in less time. The marketing mix can be used for marketing and attracting new customers towards the store. The target market could be changed and middle-class people could be approached by keeping the prices affordable by them.
Morgan Cars is an established company of motor cars. It has produced many different kinds of motor vehicles and its vision is to make such a vehicle which can move without any kind of fuel. A vehicle moving on the road without fuel is a new invention, after gaining so much success on its inventions therefore the company is now consulting to move a step ahead.
The first step is of a design and a model of such and engine which can work without any fuel has to be constructed. This will need expert engineers and skilled people ho can put in their education and ideas and create such an engine. Secondly a lot of finance shall be needed for this invention. This will cost in production, but afterwards there will be no expense of fuels. The results will that such a type of vehicle would be out for sale which will be efficient for the customers and this will less the expense of people on fuels
The corporate objective of TESCO is that the grounds of the business should expand and result in increased sales and profits. While sales increase is not always tied to profit increase TESCO aims to improve the efficiency of their operations in order to achieve higher profit margins. The marketing Strategy is unique in the sense the it focuses on product and brand expansion. TESCO uses marketing as the tool to boost the image of its products and simultaneously fuel the expansion of the brand using advertisement. By the use of good and skilled management and up-to-date information and confidence are the reasons of wining the market and its orders. The choice of the process would be of quick work and its completion within time would also be kept in view. The structure of the store would occupy all sorts of infrastructure facilities which will help in the construction and also be advantageous for the customers.
The corporate objective of Morgan Cars is to provide its share holders with maximum dividend and shares. The marketing Strategy used by the company is that it should do marketing by the use of internet which helps the world to be connected. The orders can be taken by the company by giving presentations about their product and make the investors think about the invention. The process would be hand made and machines would also be used in this invention. The invention will carry all the infrastructure facilities required by the people and they will feel comfortable and easy.