The business trend in the toy industry Essay
The business trend in the toy industry
Subject: The business trend in the toy industry
The current trend in the toy industry is changing quite rapidly and the industry is growing at a robust rate. The purpose of this memo is to explain the changing trends of the industry and how this industry has progresses through different phases. New trends which includes cyber concept, linking the toy industry with the gaming industry and certain advertising trends of this industry are discussed in this memo.
The linkage of toys with the internet is considered to be the rising trend of today’s world and this trend actually initiated from the Asian region. The demands of toys are increasing and children are more attracted by the electronic components of toys and they love to buy those toys which are technologically enriched. Children of the current era are technologically savvy that is why they are more attracted towards toys who’s software’s are available on the internet. The internet link of these toys allows children to keep in touch with the toys and they can share their feelings about that toy on the internet (TDC, 2000).
The manufactures of the toys and the major players of the industry are
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This topic of business trend in the toy industry is quite wide and varied and it’s quite an open topic. The topic is open to research and the industry trends depict that due to the recent economic recession people are not buying expensive toys and manufactures are only developing expensive toys for a specific target market. However, children are shifting towards classic toys.
If any one of you has any specific recommendations regarding this topic please let me know I will appreciate this. The topic is open for feedback.
TDC. (2000, January 16). Cyber Concept A New Trend for Toy Industry. Retrieved April 29, 2009, from info.hktdc.com: http://info.hktdc.com/tdcnews/0001/00011601.htm
TIA. (2009). State of the industry . Retrieved April 29, 2009, from www.toyassociation.org: http://www.toyassociation.org/AM/Template.cfm?Section=Industry_Statistics&TEMPLATE=/CM/HTMLDisplay.cfm&CONTENTID=3887