The changing the way companies are doing businesses
The site is presented in a clutter free way. It’s easy to see what the whole site has to offer, so the user does not get lost. The content also allows for returning visitors, or visitors who go back to the site for updates and new information. The New This Month, and Featured This Month section, not only encourages returning visitors, it also highlights the things that they haven’t seen since their last visit, so that they won’t have to go through material they’ve seen before. Also, the site can be navigated easily.
The menu bar at the left side of the page points the user to various areas of the Web site, from news, to recipes, to the company’s products, to medical advice, etc. It’s all there, near each other. The site encourages more user participation and interactivity with its contests. It provides the user with a meaningful experience by featuring user photographs, writings, experiences and advise. On the company side, it allows them to build a reputation and image of being an expert on health issues.
By featuring health experts’ advice and opinion, along with health-related news, they are positioning themselves in a way that they can be trusted with one’s health. The site also offers a display case for all their products. Content-wise, the site features news and information that is valued highly by its target market. Since the product is for babies and pregnant mothers, their content is geared towards issues related to pregnancy and children. This makes it a one-stop resource for their customers, further consolidating their brand and company image.
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