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The Coca-Cola Company Essay

The Coca-Cola company is an American multinational beverage corporation and manufacturer, retailer and marketer of nonalcoholic beverage concentrates and syrups, which is headquartered in Atlanta, Georgia. The company is best known for its flagship product coca cola, Invented in 1886 by pharmacist John Stith Pemberton in Columbus Georgia. The Coca-Cola formula and brand was bought in 1889 by asa candler who incorporated The Coca-Cola Company in 1892. Besides its namesake Coca-Cola beverage, Coca-Cola currently offers more than 500 brands in over 200 countries or territories and serves over 1. 7 billion servings each day. 1. 5 billion people consume a coca cola product in each day.

Coca-cola is called “coca-cola “because of the original ingredients used in the medicine, coca means leaves & kola means seeds. Coca – cola is the most recognized trademark, recognized by 94% of the world population. Coca-cola means “to make mouth happy “in Chinese. Coca cola introduced in Pakistan in 1953. Coca-Cola is a soft drink product which can be seen as a product to reduce the need of thirst.

However, thirst could also be reduced by drinking water or another soft drink, so the consumption of cola to satisfy the need of thirst is better described as a

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want. The choice of drinking cola when one is thirsty depends on a consumer’s cultural environment, his or her learning experiences and his or her history. The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory. The Coca-Cola Company owns its Anchor bottlers in North America, Coca-Cola Refreshments.

The slogan of coca cola is “Open happiness”. Its current chairman and chief executive is Mukhtar Kent. Coca-Cola was the world’s most valuable brand. Coca cola has achieved the best global brand in 2011. The coca cola company offers nearly 400 brands in over 200 countries. The Coca-Cola Company has, on occasion, introduced other cola drinks under the Coke brand name. The most common of these is Diet Coke, with others including Caffeine-Free Coca-Cola, Diet Coke Caffeine-Free, Coca-Cola Cherry, Coca-Cola Zero, Coca-Cola Vanilla, and special versions with lemon, lime or coffee.

History about Coca Cola 19th century historical origins; The first sales of Coca cola were at Jacob’s Pharmacy in Atlanta, Georgia, on May 8, 1886. When Atlanta and Fulton County passed prohibition legislation, Pemberton responded by developing Coca-Cola, essentially a nonalcoholic version of French Wine Coca. 20th century landmarks; In 1935, The Coca Cola Company made minor changes in the sourcing of some ingredients. On July 12, 1944, the one-billionth gallon of Coca-Cola syrup was manufactured by the Coca-Cola Company.

On April 23, 1985, Coca-Cola, amid much publicity, attempted to change the formula of the drink with “New Coke”. Coca Cola in 21st century; On July 5, 2005, the Coca cola Company starts its operations in Iraq. In April 2007, in Canada, the name “Coca-Cola Classic” was changed back to “Coca-Cola”. Butin January 2009, Coca-Cola stopped printing the word “Classic” on the labels. In November 2009, due to a dispute over wholesale prices of Coca-Cola products. The company announced price reductions, asking retailers to sell eight-packs for $2. 99. In 2012, Coca-Cola would resume business in Myanmar.

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