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The potential for online marketing

Dhaka is the capital of Bangladesh and over populated day by day. It is now very difficult to move one place to another within short time. All streets are faced traffic jam in business hour. No one can able to maintain their daily routine perfectly. One of the most important tasks of our daily life is to purchase our daily commodity from local market. But all the local markets are full of hassle and harmful environment. To provide hassle free shopping in a peaceful environment the concept of super store was came before ten years ago in Bangladesh.

Now it is very popular to upper class as well as middle class family to buy their daily commodities from these super stores. Recently the expansion of these super stores is happening rapidly because of customer demand. Rahimafrooz Superstores Ltd. (RSL) made a breakthrough in the urban lifestyles by launching the first retail chain in the country, ‘Agora’. The name of Agora is entwined with the glory of the Agora’s marketing policy ‘To create better environment for customer.

‘ In 2000 Agora was introduced to the world. Currently there are four Agora outlets at Gulshan, Dhanmondi, Moghbazar and Mirpur in Dhaka. With many more

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coming up at important locations in Dhaka and other major cities, Agora is endeavoring to fulfill the everyday shopping needs of the urbanites through fair price, right assortment, and best quality. There has created an opportunity of online shopping in Bangladesh now. The requirement for online shopping is availability of internet and basic knowledge of computer.

Educated people are now more adaptable with internet and they are already connected with online services like online banking and many more. As Agora has a large chain of retail shop we can easily turn into online shopping to provide customer hassle free shopping by saving their time. Nowadays, customers are used to self-service options, which are more convenient and fast. In the develop countries like Bangladesh the advent and use of the Internet has changed the daily activities of most people, especially in shopping.

The popularity of online shopping services is increasing in recent years. Background Decision making is a study of identifying and choosing alternative courses of action in a manner appropriate to the demand of the situation based on the goals and objective of the decision maker. Decision making plays an important role in all phases of management like planning, organizing, controlling, leading, etc. Making a decision indicates that there are various alternative choices to be considered.

A manager need to choose the best one which is best fits with his goals, expectations, values, and so on. The decisions that a manager makes are influenced by various factors like past experience, internal and external environment, human relationships within the organization, economic condition, market segment etc. Decision making is one of the major responsibilities of a manager’s job. A manager must make informed decisions based on his expertise, technical knowledge and experience. No decision can guarantee that 100% success rate in achievement of objective.

However, a manager must choose the best course of action which has highest chance of success. Because excellence in decision making could make the difference that places it in a market leadership position. Decision making is the process of reducing uncertainty. Not all decisions are made with proper certainty because all information about all the alternatives is not available. So every decision involves a certain amount of risk. Considering all the risks all during the day we make decisions. Sometimes we decide not to decide.

Life is full of choices at every moment of time. There are huge of possibilities in front of a manager to choose from these alternatives. A manager need to choose one course of action from all available options based on his experience and judgment. Good decisions are the success of judgment while bad decisions are opportunities to learn from and rectify our strategy. Management is not just about taking care of businesses or corporations. Every decision made by the management of a business affects the overall business performance.

Management is all about getting things done in efficient and effectively. This study is developed containing the topic “Assume that you are the top executive of an organization. Now think of a decision which will bring significant changes in your organization. Justify why you want to take such a decision and how will you implement it” for the course “Management & Organization Behavior” in the School of Business of United International University. This study concerns for significant management decision and its justification in accordance to the company objective.

This study considers “Agora”, one of the growing retail chain super shops in Bangladesh, as case study. The decision which will bring significant changes in our organization To enhance customer satisfaction, we are pleased to announce the launch of Agora Online Shopping website. With the continued support of our valued customers, Agora is now just a click away. Browse through our website to find your desired products and have them delivered to you at home. By e-commerce, we hope to take the relationship with our customers’ one step further and be nearer to them at all times.

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