The Present Day AMEX Company
Today, American Express continues to be a powerful global brand through the present day, even in face dwindling world economic activities and banking credit crisis.
Thus it has managed to put up an array of consumer products ranging from the Blue Card to the ultra exclusive Black Card, which isn’t publicly advertised, but issued by invitation only to the wealthy and famous).
Byrne, John A. , and Heather Timmons, “Tough Times for a New CEO,” BusinessWeek, October 29, 2001. Fickenscher, Lisa, “The President of Amex Depicts...
Need essay sample on "The Present Day AMEX Company"? We will write a custom essay sample specifically for you for only $13.90/page
... It as Victim: Judge Admits
Documents about DOJ Talks,” American Banker, June 30, 2000. New York Voice Inc. /Harlem USA, May 22, 2002. Pierce, Ponchitta, “Kenneth Chenault: Blazing New Paths in Corporate America,” Ebony, July 1997. Schwartz, Nelson D. ,
“What’s in the Card for Amex? New CEO Ken Chenault Has No Shortage of Plans for American Express,” Fortune, January 22, 2001. Whigham-Desir, Marjorie, “Leadership Has Its Rewards: Ken Chenault’s Low-Key Yet Competitive Style Has Pushed Him Up the Executive Ladder and to the CEO’s Chair,” Black Enterprise, September 30, 1999.