The product of new company
There is much competition in the market and there are very few conditions in which the monopoly exists in the market. With this perfect competition there is much competition between the sellers, which rises when every body wants to achieve the targets by attracting the more number of consumers towards there products. For these reasons many marketers use different and unique ideas to attract the people. It includes various methods of marketing.
Marketing is not that to put the product in to the market and lounge some new products, with the increase in population. How it is possible for every body to know what is new in the market and which is the best product sellers some time to meet the demands of the public use. Different techniques are used to change their product with some of the new techniques, for example, if а Hotel is introduced its services in the market and there are already large number of hotels in the market, so how people will differentiate the product of new company.
Obviously, they will think that if there products are same like the other companies products, so purchasing can be done from any place or the product of any company no need to distinguish between the product, and if that company introduce some new methods or for example it with the product starts selling free samples or some related products too, then ultimately consumers are attracted towards that company’s product. (Thomaselli 2007 4-46)
Marketing is the chain of techniques and processes to describe the single product and it needs the whole time and full concentration of the marketer, whenever he is going to introduce the product, that is, some new product in to the market. People think that the marketing mechanism is just similar to tactics but there is no such concept in marketing. It doesn’t need much consideration. It is а very easy process, however this concept is wrong, marketing is the major thing for the organizations profit or losses.
It is right to say that the whole sale of the product depends on the marketing procedure; these marketing techniques are the pillars to introduce the new products in to the market. However the marketing techniques also require the full knowledge of marketer to sale the product in to the market. They use many ideas to introduce the product in which one or two of those ideas would be successful in the market. This is for attracting large number of consumers and the market as а whole.
It is the need of every organization to build the good market system, if they lack in а good marketing system. (Taylor 2001 103-18) The overall cost of the product will convert in to the loss not profit. If some one is bearing much cost of the products by its production methods, then it is necessary to bear the cost of marketing techniques too, in order to beat the whole market producers and the sellers. Before marketing, it is necessary to take the full view of market and the behaviour of consumers towards the product.
Marketing person when ever to produce the new product in the markets, he check out all those existing products, which are already in the market. Then he would be going to introduce some thing new. This analysis is the analysis of the whole market in which the consumers takes the top place. To observe, consumers are the major portion of the markets, and marketer should know that which type of products consumers like the most and if sale of any company is already very high in the market, then what are the reasons for their increased sale and what are the new things in that product.
Segmentation refers to а profound understanding of customer’s attitudes, their knowledge and their emotions. (Wearne 2005 151-62) 1. 2 Purpose of the study The basic purpose of the study to analyze the current scenario of hotel marketing in world and particularly in UK, the reason for conducting this research is to measure the trends of hotel management, marketing and its strategy to success. And we will also try to analyze this scenario in critical perspective through а case study.