The result of the recession has been felt in most companies
The research design or methodology adopted for the purpose of this research is mainly qualitative. This is mainly due to the fact that the authenticated journals are by themselves quite sufficient enough to give an overall picture to the audience. Since, the concept of recession is not individual based and encompasses all types of industries be it manufacturing or services, it is therefore quite certain that the result of the recession has been felt in most companies small and large.
Hence, the qualitative study adopted for the purpose of this paper is sufficient enough to give a comprehensive view of the profitability and growth prospects of the Starbucks coffee chain stores in UK. However, this paper suggests that further research could be done in the future where quantitative analysis could be included along with more qualitative research. The data analysis could be done through a series of questions in pre-printed form for participants to answer.
The participants would include the restaurant managers, baristas, and consumers of all levels through random procedures. IV. Practical and Ethical Issues The research paper has sourced from authenticated journals and authors although the opinions provided by them could be biased. However, since the sources are so many
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The random selection of the authors and journals is by itself a pointer to the researcher’s objective of giving justice to the problem without the need for being unduly influenced by the opinions of the scholars. The research has therefore also asserted the need for taking random data collection for getting more updates of the overall scenario being faced by Starbucks in UK. V. Plan and Timetable of Activities The plan of the activities for taking random sampling of the population has to be completed within a period of two months. The time table for the activities is as follows.