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The strategy of Wal-Mart Essay

The strategy of Wal-Mart has always been centered on creating customer satisfaction at very reasonable prices. This initiative has given them both the advantage over consumers and a fairly competitive edge over its rivals. Due to this, it is important for an area manager to actively distinguish these values and portray it to its designated area or environment. Opening up a Wal-Mart in a small town clearly can create mixed emotions and reactions from local townsfolk.

The area manager must then be prepared to defend and justify that this indeed is a good strategy and can make the location prosper and move forward. Though there are detractors in the area, Wal-Mart must be willing to gain support to bolster its case in creating such establishment within this community. One negative criticism that Wal-Mart can do is that it can create implications among small businesses that also operate under the same nature. They are the individuals who disapprove such idea because their customer base can be hit and can create increased competition in the area.

Moreover, they cannot handle the struggle because Wal-Mart has a larger supply chain that can administer and provide goods/services for individuals at a lower market price. Seeing this,

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their representative must convince the committee and planning board that the establishment of Wal-Mart shall be located in a strategic area wherein it shall not directly compete with its rivals. Though it can create changes in preferences among buyers and consumers, it is important to note that it remains to be subjective in nature and customer loyalty is one important aspect to consider when catering to this objective.

This is why the claim towards getting majority of the community into patronizing Wal-Mart remains to be a case-to-case basis. Similarly, one important agenda that can convince the planning board to give license to Wal-Mart within the community is the availability for employment surrounding the community. This can be beneficial for the overall strategy of the community in bolstering its income by giving opportunities for people to work. Moreover, Wal-Mart’s relatively large workforce can enable more people opportunities to work.

Given this, it can help boost tax collections and revenue development for the town. At the same time, it can also be an advantage to the town as well. By establishing a chain within the community, it can increase its tax collections to both Wal-Mart and the community. Since there is a possibility that a large chain shall be placed in a particular area, revenues can increase which can then be allocated to livelihood and civic programs which can make the town grow and develop accordingly.

By introducing Wal-Mart into the town’s consumer market, individuals can expand on its available goods and support increased consumption because of the availability of goods and materials. This can be beneficial for the overall business because it can create liquidity in the local economy by encouraging people to buy goods and satisfy their needs. Likewise, it can also foster growth in the area of goods and raw materials. It shall also be a good way for them to tap the market of people who patronize goods but would rather go to another and purchase them.

This then can facilitate improvements not only to Wal-Mart but also for the overall community as well. To conclude, there are indeed positive and negative issues that need to be addressed with the initiative to build Wal-Mart within a small town. Though this may be the case, with careful deliberation and appropriate planning, such initiative can bolster a positive response to both the community and businesses by catering to friendlier competition, injecting employment and increasing revenue collection; which are all beneficial in for enlargement and sustenance.

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