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The success of any business

For the success of any business, mission statement is very important as it tends to help many organizations be able to achieve their set goals and objectives. Thus, a mission statement is one of the most crucial part of creating a business For example; McDonald’s mission statement is to be the world’s best quick service restaurant experience. Being the best means providing outstanding service, cleanliness and value so that we make customers smile.

(O’Higgins Mission Statement). In my opinion McDonald’s mission statement is clear, easy to understand, shows what inspires the organization as well as its goals. The mission statement also shows the kind of business the company wants to become since it clearly shows its vision. In addition, the statement is broad and realistic enough thus allowing the business meet most of its needs.

In fact, it is easy for many of McDonald’s employees to be motivated by the statement thus show more commitment to their work which will in turn lead to customer satisfaction and better performance in quality management. Despite the mission statement showing the company’s expected results, it can be improved on if made short and precise so that it is easily remembered. Aside from being made simple,

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it can be improved on if made more unique as every company wants to become the best.

In other words, this mission is not very different from other mission statements so as to inspire other people while also making them have an immediate interest in knowing more about the company. In my opinion, McDonalds’s statement may also be improved by being left incomplete as the mission statement will have more impact when it describes a journey that is being taken by an organization. Works cited O’Higgins, Eleanor. Mission Statement. 2009. Accessed April 9, 2009 from <http://www. sbmt. bsu. by/usr/makaeva%5CReadings%5CMission_Statement_Principles. doc. >

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