logo image

The swot

G-shock is a watch band of Cassia. In the following words; I will bring out its strength, weak, opportunity and threat. Firstly, including me and my group mates recognize strength and weak mainly be partial to external factors of the firm (g-shock, Cassia), on the other hand, opportunity and threat trend to internal factors, they influenced by the market and society etc.. Strength, G-shock has many series, such as BABY-G, G-

According this diversification strategy; it can spread risks and seeking stable development, Cassia has a long history, Cassia brand is protected with 1,986 registered trademarks in 187 countries around the world, so it is creditable, consumers are confidence with the products. Weak, the design of the watches more often than not is visually too simple; it is hard to have a breakthrough, consumer feel boring of the watch appearance and they have other choice, Cassia faces is that they re not as large as their competitors.

This means that they do not have the same economy of scale benefits that Sony or Toshiba may possess. Opportunity, CASSIA can tie-up with fashion houses and sponsoring events, the products are more innovative designs and styles to attract the youth, nowadays, 22 century, the

Need essay sample on "The swot"? We will write a custom essay sample specifically for you for only $13.90/page

internet is developed, the corporation easily propagate thought the media. Then consumers easily be in touch with the advertisements.

Threat, Cassia faces constant competitive rivalry from its larger competitors. The consumer electronics industry is constantly evolving. If Cassia makes the wrong decisions, their products could quickly become obsolete in this constantly changing industry. Also Cassia’s sales are concentrated in the Japanese market. If Japan is unable to recover from the recent tsunami, Cassia could see its sales drop significantly. The soot

Read full document

Can’t wait to take that assignment burden offyour shoulders?

Let us know what it is and we will show you how it can be done!
×
Sorry, but copying text is forbidden on this website. If you need this or any other sample, please register
Signup & Access Essays

Already on Businessays? Login here

No, thanks. I prefer suffering on my own
Sorry, but copying text is forbidden on this website. If you need this or any other sample register now and get a free access to all papers, carefully proofread and edited by our experts.
Sign in / Sign up
No, thanks. I prefer suffering on my own
Not quite the topic you need?
We would be happy to write it
Join and witness the magic
Service Open At All Times
|
Complete Buyer Protection
|
Plagiarism-Free Writing

Emily from Businessays

Hi there, would you like to get such a paper? How about receiving a customized one? Check it out https://goo.gl/chNgQy