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The total revenues and the business

This report examines the total revenues and the business brought about by underage drinking to the U. S. alcohol industry. Underage drinking has always been a national societal issue in the United States. The National Institute on Alcohol Abuse and Alcoholism’s Initiative on Underage Drinking (NIAAA) had documented that about 5,000 young adults under 21 years of age die each year as a direct result of underage drinking. 1,900 of these deaths are caused by vehicular accidents and 1,600 are caused by homicide and the rest is suicide.

And this number have not yet included instances of personal injuries obtained from burns, falls, and drowning due to drunkenness on young people. The National Minimum Drinking Age Act of 1984 states that the legal age for a person to drink alcohol in the USA is 21 years old. This means that anybody younger than 21 years old is not allowed to purchase, possess, and consume alcohol in public places. While this law is being enforced across America’s 50 states, it cannot be imposed upon places where drinking is performed for religious purposes and when minors are accompanied by either parents or legal guardians.

Furthermore, drinking inside private establishments is tolerable and is actually

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not punishable under this law. Critically speaking, the law contains loopholes as it fails to clearly and boldly state that the legal minimum drinking age is 21 years old. As a result, underage drinking becomes a national dilemma. Statement of Purpose The purpose of this paper is to evaluate whether the alcohol industry and the individual businesses that belongs under it do benefit from underage drinking as well as the revenues, opportunities, and gains they actually acquire from this demographic.

This paper also aims to define the role that US business plays on the underage drinking issue and how the Minimum Bar Entry Age can affect business. The actual revenue amassed from teenage drinkers is believed to reach several billions of dollars every year and that corresponds to the consumption of alcoholic beverages alone. Business opportunities gained from underage drinkers such as club rentals, party food catering, and additional charges and surcharges are not yet included. Plus, teenage drinkers are more likely to become alcohol consumers in the future.

A lot of allegations have been made against the alcohol industry for inconspicuously marketing to young people despite the laws that hinders them to do such. The US alcohol industry denies these allegations and states that functions within the boundaries of law. Scope An analysis of marketing figures and trends spanning from 1980 up to 2003 is conducted. The statistics used in this report are compiled from national sources in order to arrive at an accurate conclusion between underage drinkers and the alcohol related businesses established in the US.

Respondents are composed of students as young as those in the eight grade to high school seniors. Special instances that happened in different states are accounted for are selected and included in this report to further establish the effects of underage drinking to businesses. Limitations This report is created in reference to and is purely based from previously published materials. No personal investigations, surveys, and inquiries are carried out.

Had there been ample time and resources to conduct special researches such as these, it might have been possible. However, the report contains enough substantial facts that there is not an immediate need for these as yet. Methods of Research The method for this paper was secondary research. Online and electronic references are obtained from Questia are used, including several from Lexis/Nexis and EconLit. The Los Angeles Public Library Benjamin Franklin Branch had contributed a lot as well.

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