The two revolutions of Unilever China
“Lux, Ponds, Hazeline, OMO and Wall’s”, at the present time, most Chinese people employ the merchandise of those familiar brands. However, perhaps only a few of them could be aware of that those brands all come from Unilever which is one of the largest consumer non-durable products manufacturers around the world. Unilever was created in 1930 when the British soapmaker Lever Brothers merged with the Dutch margarine producer, Margarine Unie. During almost one century, Unilever has left its steps around world such as Australia, the USA, South Africa and China.
(Unilever, 2002) Obviously, Unilever is a huge successful firms therefore, possibly people could discover various changes of Unilever which have happened during its ordinary operation. Nonetheless, by a particular reason, that is I had serviced Unilever China for nearly three years before I came to Britain, I had held an opportunity of experiencing the two revolutions of Unilever China with its staff together. It is, thus, the reason why I decided to choose this organisation.
This report aims to describe and analyse those two significant revolutions of Unilever China. It is based on the information which has been published in the Unilever’s official websites and which I have obtained straight from Unilever
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Currently, people sometimes could a number of articles discussing some significant changes which are defined as ‘Revolution’ in various firms. No matter what will be the result of revolution, therefore, we could regard revolution as change. So, the next point is what are the two revolutions have occurred in Unilever China during the recent years? After China Soap Company founded by Lever Brothers in 1923, in Shanghai, more than half century later, Unilever re-entered China which is certainly the largest potential market in the world.
From Shanghai Lever, which was a joint venture with the Shanghai Soap Factory and the Shanghai Daily Chemical Industrial Development Corporation, established in 1986 until Shanghai Elida established in 1997, a joint venture with Shanghai Daily Chemical Industrial Development Corporation, only ten years there had been fourteen different joint ventures which were partly managed by Unilever China. Facing the facts of difficulties of management and pressure coming from the competitor P & G, another world famous consumer non-durable products supplier, Unilever China finally decided to perform a series of changes at the beginning of 1999.
(Unilever China, 2001) Firstly, Unilever quitted some joint ventures which it considered that those firms might not fit for the future business purpose. * Disposed of interest in Zhangjiakou Detergents to partners * Disposed of interest in Van den Bergh to Goodman Fielder (Unilever China, 2001) Secondly, Unliever combined some local professional companies and obtained the total control of some well running joint ventures as well as changed them to the subsidiary companies of their own late.