The world of business today
The first thing which the resort are required to do is to understand their strengths as compared to the other competitors as has been observed to be the way forward for all businesses. Such analysis of the market has been found to help the managers to be in a position to utilize their available strengths to the advantage of the resort (Stipanuk, 2006). This will help the resort to outdo the competitors and also be able to maximize their profits. Queensland Resort for this matter should therefore analyze the strengths which are portrayed both by the individuals in the resort as well as the one observed from available resources in the company.
Secondly, Queensland Resort is required to perform an evaluation of its employees to understand are the prevailing weaknesses in the company. This will help the employees to understand the area they need to improve on so as to increase the resorts productivity. An analysis of the weaknesses available in any resort helps the managers of the resort to be able to bridge any available skill gap through employees’ training (Nykiel, 2007). The other paramount thing that Queensland Resort needs to take great consideration of is the available opportunities in
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This has to be done through market analysis of the various opportunities which are available and the best way to help to tap the opportunities for the benefit of the resort (Everlyne, 2004). Various opportunities are sometimes experienced through the available services any resort is in a position to provide which the competitors are not offering or are offering wrongly (Morrell, 2005) Finally, Queensland Resort has to be able to carry out extensive researches in a need to understand their current position in the market and therefore get to know all the available threats which are posed by the competitors who are in the same market.
This will help Queensland Resort to be able to use all their strengths and any identified opportunities towards overcoming the threats which are posed by the various other resorts. It has been noted that the combination of the available strengths with the available opportunities in any give company helps the company to cover the weaknesses and be able to outdo the threats posed by the competitors (Verret, 2008). Discussions
Queensland Resort has been found to be one of the most prestigious resorts in the world that experiences favorable environmental conditions which keeps many tourists in a high mode to visit the resort. The resort is strategically position in an area where most tourists would want to visit. The main reason being that the resort is found in the position where two climates meet which is the only place in the world with such an environment. This has created a good climate for the tourists and thus the resort has very high turn over of tourists in all seasons.
There is a lot of conservation observed to be taking place in the resort with the manager always looking forward to achieving the best outcome while making sure that the environment is preserved. This has been observed to be what the resort use to maintain value of the available rainforest which has been therefore quite a long time. The resort has also been seen to be taking good care of the indigenous plants which are available in the area. The unique types of birds, the available reptile and the animals like the tree kangaroo are looked after with great care.
They have been observed to be using bio-degradable detergents which further help the resort to conserve the environment. However it has been noted that the resort has encountered a decreases in the number of tourists who visit it due to the decreases in the over all number of tourists who have been entering US. This has created great worries in the resort and thus the resort has to wake up and come up with great market analysis so as to know what is required of them. The resort has been used to getting many visitors who get to know about it from the internet.
The resort has to formulate strategic moves which it will employ to be able to sustain its business failure to which many people will loose their jobs with the company experience great loss. All the required procedures are discussed in the topics below. 1. 1 Strengths These are found to be the various resources which are available in a business which are marked with the capabilities which the business has which can assist the business to have a competitive advantage while compared with other businesses in the same line (Mason & Mockler, 2002).
These strengths are observed in various things in the company like having a good reputation which customers view the business with. There can also be the ability of the business to have better advantage in the way they charge their services due to having been in the market for a great deal of time. Another strength which has also been observed in resorts is the availability of high grade resources which are natural and the availability of good access to the resorts. 1. 1. 1 Marketing
The resort has been found to have a great advantage of the internet which they use to sell themselves to various customers who visit United States. Queensland Resort has been seen to obtain a great number of customers who visit the resort after seeing their advertisement in the internet. This is one of the ways which the resort has been able to market itself through creating various information in the net for tourists to see. However, for Queensland to identify what are the various other steps which are of great help to the resort.
They must conduct a market survey with an aim of identifying the types of frequent customers, where they come from and probably the reason which motivate them to visit this resort as it is required of any successful resort (Douglas, 2006). This will help the resort to be able to tell what the customer’s preferences are and what the resort can do to maintain the customers. The resort will also be able to see the target group and where they come from so as to be able to perform extensive advertisement in these areas and create awareness in the other areas. 1. 1. 2 Out Sourcing
The resort used to be working well with every staff having access to the network available in the resort and being able to perform all require transaction without great supervision. This has seemed to be ending and great complains are being received from the customers. The resort therefore has to create a way of identifying what has been going on in the company and this they are able to do through the use of outsourced group which deal with IT services. The resort has been found this as one of the areas which have brought great problem to the resort with some cases calling for the resort to compensate some of the customers whom it abused.
The most furious thing which was observed is the release of customer’s information due to lack of credibility in the team which was being outsourced to offer IT services to the resort. This amounted to the need to track any communication done by the staff through the internet which would show all the details. The resort has to show great responsibility to all it’s the customers and adhere to the entire rule that govern the care of such information from the customers to make sure they retain them.