logo image

This Craft Brewery Invented a Brilliant Edible 6-Pack Holder That Helps Sea Life Essay

Plastic six-pack holders are often a death sentence for marine life. Fish, turtles, otters, birds — all kinds of seashore- and ocean-dwelling creatures — are maimed and killed due to the toxic packaging that makes it easy for us to schlep soda and beer. It’s nothing to drink to.

wants to reduce the use of hazardous plastic rings, and it’s brewed a brilliant alternative to get the ball rolling — and to help launch its new Screamin’ Reels IPA. The Delray Beach, Fla., craft brewery used beer-brewing byproducts, including barley and wheat pulp, to create a 100 percent biodegradable six-pack ring that marine life can eat.

Related: 

Not only is the invention, still in the prototype phase, a brilliant alternative to dangerous plastic rings, it’s also a brilliant social entrepreneurship marketing move, a notion not lost on . That’s the New York, N.Y.-based ad agency that helped the brewery design, test and promote the viral campaign.

“We decided to do something to protect marine life and also connect with our primary target — surfers, fishermen and people who love the sea,” a voice says in a heartwarming SaltWater Brewery highlighting the innovative six-pack rings. To see for yourself, check out the short clip below:

Need essay sample on "This Craft Brewery Invented a Brilliant Edible 6-Pack Holder That Helps Sea Life"? We will write a custom essay sample specifically for you for only $ 13.90/page

There’s a social marketing campaign we can get behind. After all, what’s good for the ocean — and the many creatures who depend on it — is good for us all.

Can’t wait to take that assignment burden offyour shoulders?

Let us know what it is and we will show you how it can be done!
×
Sorry, but copying text is forbidden on this website. If you need this or any other sample, please register

Already on Businessays? Login here

No, thanks. I prefer suffering on my own
Sorry, but copying text is forbidden on this website. If you need this or any other sample register now and get a free access to all papers, carefully proofread and edited by our experts.
Sign in / Sign up
No, thanks. I prefer suffering on my own
Not quite the topic you need?
We would be happy to write it
Join and witness the magic
Service Open At All Times
|
Complete Buyer Protection
|
Plagiarism-Free Writing

Emily from Businessays

Hi there, would you like to get such a paper? How about receiving a customized one? Check it out https://goo.gl/chNgQy

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy