Twitter also addressed a long-standing complaint: Now, starting a tweet with a user name will reach all users rather than just shared followers with the person you're tweeting. In other words, users no longer have to put a period before the @name of someone to widely broadcast a tweet.
The final tweak seems like an obvious one: Now you'll be able to retweet or quote yourself.
"We're looking at the company goals overall; refining, to make the platform more intuitive, making it even faster," said Leslie Berland, Twitter's chief marketing officer, who started just a few months ago.
"I'm focused on telling the story of Twitter, to deepen engagement for people already using Twitter, and for people not using Twitter today," she said.