Uk Mobile Telephone Industry Essay
The maturity of communications and internet technologies has spawn a new model of the world’s economy, borderless economy. The terminology refers to the existence of cross-nations or even cross-continents trade and commerce. Under such circumstances, in internet era, companies need to remember that a corporate website is inherently global since when a company launches a Web site, it is accessible by worldwide audiences. All above information are facts about the development of telecommunication technologies.
Thanks to the improvement and maturity in networking technologies that helps people to communicate one to another across the cities, lands, or even continents. In addition, the development of telecommunication technology becomes interesting journey as services providers and gadget manufacturers are racing for finding new things that attract consumers to use them. Wi-Fi enabled handsets, iPhone, laptop computers are some examples of well-known innovations in information technology (IT) that are saleable in the markets.
Moreover, the recent development in mobile devices and wireless technology also leads to mobile computing that leads to a paradigm shift from desktop computers to mobile devices. Recently, it is usual to find consumers using their Personal Digital Assistants (PDAs), smart phones, and notebooks that strengthen the facts that business has gone mobile so
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It makes senses since Intel, the world’s largest microprocessor manufacturer, continues developing powerful processor; for instances, in mid 2005, Intel delivered the next generation processors that enable cell phones and PDAs to meet multimedia, low power, and security requirements (Intel, 2004). The attractiveness of mobile devices capability soon raises the number of cellular phones customers. This condition becomes issues for telecommunication companies and content providers to develop new killing applications besides voice communication that will increase the corporate revenue.
The new application is data communication that comes in many forms. One popular application that runs under the cellular network is mobile banking. The goals of a mobile banking service are to enable users or bank customers to perform regular banking transaction via his mobile phones. The benefits of this method are that the user does have to queue in the bank that takes time. Currently, mobile banking is common is some countries due to the increasing demands and obvious benefits the user gets.
American National Bank (2001) says that some banking transaction that a user can do via mobile phones includes fund transfer between accounts in the same bank or different bank, pay the credit card bill, monitor account balances, and many others Concerning data communications, this paper will review the strategic opportunities and challenges in UK mobile telephone industry. To be specific, the point of discussion is about the development of mobile commerce (M-Commerce) that takes advantages of increasing number of mobile users and the development of computer technology. 2. Data Communication in Europe
Just like in end terminal / customer premise equipment (CPE) distribution, countries in European countries experience new applications and data services relatively in the same time with other regions like Asia and North America (USA and Canada). Figure 1 shows the current figure of telephone users in the world based on regions. In terms of mobile service penetration rates, Europe is the leader since it currently composes of more than 570 million mobile subscribers and a mobile penetration of over 70%. It leaves other regions behind in mobile penetration rate in which Africa only accounts for 9%, America records 42%, and 19% in Asia Pacific.
The high penetration rate has put mobile subscribers in Europe to surpass those in fixed phone lines. This situation also holds true for data communication in the region in which according to ITU (2005), the region has penetration rate above 50%, especially in Western Europe while the rest past of the region only records 20% of Internet penetration rate. However, like its Asian counterparts, some countries in Europe also experiences uneven users since in Russia, for instances, vast majority of subscribers located in large urban centers.