United States Postal Service Marketing Plan
When President Richard Nixon and Congress passed the Postal Service Act of 1969, a self-supporting postal corporation owned by the federal government was formed. However, it was not until 1982, when the requirement of the Postal Reorganization Act of 1970 was achieved that the postal service became completely self-sufficient. USPS is a classic business with its headquarters located at L, elfant Plaza, Washington D. C. The company has a presence in more than 37,000 cities and towns across United States.
It is an independent federal agency that makes deliveries to addresses in excess of 14 million every day and promises to deliver to any address in the nation, with 142 million addresses being added each year. USPS offers the most reasonable prices in the world and is the world’s leading provider of mail and delivery services with annual revenues of $69 billion. It has 37,000 retail outlets across the nation and serves approximately 7 million customers daily. MISSION STATEMENT Its mission statement can be found in Section 101(a) of Title 39 of the U. S.
Code, also known as the Postal Reorganization Act: “The Postal Service shall have as its basic function the obligation to provide postal services to bind the Nation together through the personal, educational, literary, and business correspondence of the people. It shall provide prompt, reliable, and efficient services to patrons in all areas and shall render postal services to all communities. ” (USPS, 2008). The values that the company is founded upon are stable prices, usable service and products and personal customer contact. PRODUCTS AND SERVICES
USPS is developing new ways of providing services in order to maintain a competitive position in the market and achieve competitive advantage as a brand. Some of the most popular services offered online through its website are: COMPETITORS The major competitors of unites states postal service are Federal Express, United Parcel Service (UPS), DHL worldwide express(till Feb, 2009) etc. the companies reigned the postal market for over night and two to three day deliveries for a long era. Till the late 90’s, USPS was perceived to be as a slow and unreliable firm.
The challenge in fact not only came form large shipping vendors mentioned above but also from small companies such as Mail Boxes etc. and form online services such as computerized banking services which enabled the public to make secure and easy money transfers/transactions or online payment of bills and dues etc. A survey illustrated that in the late 90’s, 55 % people preferred that the merchandise or equipment they bought online was delivered by UPS and only 32% wanted that it got delivered by USPS (Bremner, 1998).