User control and freedom
A commercial website must speak the users language “Where’s my stuff” is simple and commonly used term you would expect from the user. They must use shopping technology for example shopping carts and checkouts act as reminders of physical conventions. It has been proven this technology will tap into users pre-existing habits, which are to purchase more in a location they are comfortable. Often customers try to match the site with real world scenario and find it easy to respond to events and situations that resemble the traditional shopping experience.
It also makes sure that all the various real world technologies are in place so that one is never confused to know at any point of time the happenings of the site features. It makes the website highly usable and guarantees better user experiences. : The website logo must offer users an option to return to the homepage. Breadcrumbs or the back button will provide an option to return in their path. This is an excellent technique where the customer or the visitor of the website can return back to the homepage fro anywhere in the website.
It must offer numerous forms of content to enhance the customers shopping experience and encourage purchases. (Johnson & Scholes, 2002. ) Information must be available with regards to all product features, cover art, synopses, reviews and interviews by authors or artists. It must invite customer interaction, letting customers sell directly to each other. Much content is created by them with reviews and recommendations. Consistency & Standards: Hyperlinks are consistently displayed to the left of the screen and layout complies with standard HTML conventions.
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The HTML conventions must be followed at large so that one is able to fetch the usability and placement of various features like contact us, disclaimer notice, site map, locate us and other related details that are quite essential for fetching the right details for making it of great use. The templates followed, namely in the form of CSS would make sure that consistency among the various pages are maintained with respect to color, background, logo, options and text style and format. It is quite essential to maintain consistency so that a viewer is able to match several forms of objectives and aims of the website in the entire form.
Error prevention: Having a search feature in the website is a must. The website must provide users with the most popular matches to the users search. This is a constructive solution designed to improve usability. The users must be facilitated with better search methods like advanced search techniques and rules to fetch the right dimension for the website. The search is enabled for the users to make sure that the user does not require crawling the site to its fullest extent and to make sure that all the various methods are highlighted well. The errors must be handled with user recognition and must be dealt with suggestion and recommendations.
Recognition rather than recall The website must provide an animated demo and help section to guide users on the site. An A9 search is designed to remember information for users. The A9 search engines are used to depict the usability of the user’s information and acts as an intelligent agent. The major aspects of fetching the right information and user choices are denoted using the A9 search facility and to demarcate from the other search engines. It further uses this information to optimize the website for the changes. A website must position their website as a virtual store.
It must strengthen their association with visual symbols such as “shopping carts” and instructions to “proceed to check-out” which are reminders of physical store environments, “providing familiarity to customers. ” (Weick, 2005. ) These would be approved by Nielsen (2001) as they provide a “Match between system and the real world. ” A website must avoid technical language and speaks user language, as recommended by Nielsen (2001). The back button provides user control and freedom whilst their logo is consistently displayed allowing return to the homepage.