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Volkswagen: Business Details, Marketing Strategies And Analysis

Company information:

Company name     Volkswagen
Founded                 28.05.1937
Founder                  German Labor Front (Deutsche Arbeitsfront, DAF)
Sector                      Autos
Location                  Wolfsburg, Germany
Website                   volkswagen.com

Fundamentals and financials:

Revenue                              €225.2 billion
Employees                          603131
Revenue/employee           €373400
Net income                         €8.499 billion
Company management: Herbert Diess (Chairman of the Board of Management of the Volkswagen Passenger Cars brand)

The new Volkswagen T-Roc – TV commercial

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