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Wal-mart & Amazon

Wal-mart and Amazon are two of the most commonly used website throughout the world. Wal-mart is an American based company and Amazon is an American based web site for online shopping. Sam Walten was the one who introduced wal-mart stores. Most of the people have a habit of buying stuff online rather than going to stores. It is an easy way of shopping for the convenience of people; it is the way to overcome some of their problems. Wal-mart is the world’s largest retailer. It is one of the largest cooperation in United States.

Wal-mart was sued many times but it continuous to maintain its position in the market and never let their name and popularity down. Amazon is founded by Jeff Bezos. In the beginning, he started as an online bookstore but later on this web site started to sell other things as well. It also exports goods to other countries. Every country has its own Amazon web site. Amazon. com attracted more than 6. 5 million visitors throughout the year, which is twice the number of walmart. com. COMPETETION BETWEEN walmart. com AND amazon. com In the past years, amazon.

com was considered as one of the best online shopping

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web site throughout the world but this year for the first time wal-mart. com achieved more popularity and success than amazon. com. The tariff charge of amazon. com is less than the walmart. com. Amazon captured about fifty-five percent of all transactions while wal-mart only captured twenty-three percent in 2008 (Pace, 2009). They compete with each other by cutting down their price. The number of people working in wal-mart is 1300,000 where as the number of people working in Amazon is less.

Wal-mart offers new technology at a affordable price (Crawford, 2006). According to some people, amazon. com is more entertaining and fun as compared to walmart. com. Amazon is one of the leading web sites. There are many cultural, economic and political issues which a company experiences, to overcome these issues company have to make worldwide strong communication strategies. Wal-mart must study cultural languages and laws in order to achieve a high reputable position in a competitive market.

For that wal-mart needed to higher some strong leaders and managers to achieve this goal. Size of Amazon is increasing day-by-day and gaining more popularity than Wal-Mart. From 1996-1997 size of sales of amazon. com has increased by 838 %. PROS AND CONS OF walmart. com AND amazon. com Development of Internet makes things easier to obtain which was pretty much harder before. Among many advantages of Internet, one of the main advantages is online shopping, to buy things online through Internet.

Amazon and wal-mart are two of the mostly use website for online shopping. People can order what ever they want through these websites and pay them through their visa cards, credit cards etc. And then they’re desired goods are delivered to their doorsteps within few days (Martian,2005). One of the biggest advantages of amazon. com is cost leadership as it sold famous books at 30-40 % discount and other books at 10 % discount. Such discounts attract majority and people decides to buy books at discounted rate through amazon. com.

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