Wal-Mart in India
In our day, in New Delhi, there are many different activities to participate in. One can shop, eat, relax with some coffee, and see a movie. This town has large community opportunities, but with a small town atmosphere. Everyone is well acquainted in the community. New Delhi provides a great place to escape from one’s chaotic lives (Ganguly, 2003). A foremost setback in India is the high cost of living, owing largely to India’s provincial geography. It also relies heavily on imports.
Transportation expenses are incorporated in the prices of the majority of consumer merchandise. As the residents number rise, housing grows more and more hard to obtain, and it is excessively high-priced when proportionate to housing costs in several of the mainland states. Building materials, nearly all of which are brought in from outside the country, are costly. Residential settlement is limited and expensive, given that much of the land, particularly in New Delhi, is in possession of corporations and trusts.
Pains have been taken through legislation to correct this state of affairs. Thoroughly-designed housing situated in communities, in which the single-family home yield to high-rise, high-density houses and townhouses and apartment complexes, has become one solution to the lack and cost related to urban housing (Ganguly, 2003). Given the aforementioned state of India, the success of a multinational corporation like Wal-Mart that eyes a expanding its operations into India, lies on the shoulders of its management.
Wal-Mart’s popularity can be linked to its hometown identity. Walton believed that every customer should be greeted upon entering a store, and that each store should be a reflection of the values of its customers and its community. Wal-Mart is involved in many community outreach programs and has launched several national efforts through industrial development grants. Wal-Mart has been likewise regarded as an industry leader in testing, adapting, and applying a wide range of cutting-edge merchandising approaches.
Wal-Mart’s hometown identity could surely find a worthy room in the conservative culture of India. Sam Walton, the business’s founder, left a legacy of building solid working relationships with both suppliers and employees, being aware and taking notice of the most intricate details in store layouts and merchandising techniques, capitalizing on every cost saving opportunity, and creating a high performance spirit.
This strategic formula is used to provide customers access to quality goods, to make these goods available when and where customers want them, to develop a cost structure that enables competitive pricing, and to build and maintain a reputation for absolute trustworthiness. Wal-Mart is the leader in discount retailing today and in 2005, was even dubbed the “largest cash contributor in America. ”