Absolute Consulting Company picked two main rivals of Wal-Mart in the industry of retail store and these are Best Buy, which is based like the firm in United States, and Carrefour which on the other is hand based in Europe. The matrix components that are chosen in this table are the success factors considered to succeed in the industry like service quality, merchandising pricing, technology, market share, customer loyalty, attracting customers, employee satisfaction and expansion.
Based on the above Competitive Profile Matrix (CPM), the company of Wal-Mart stores has a wide margin by obtaining a high mark of 6. 3 compared with its other two rival retail store providers. Wal-Mart got a high mark on its service quality, earning for itself 2 points; Best Buy earning 1. 5 while Carrefour on the other hand just earning 1. 0. The firm also faired high in terms of merchandise pricing by earning 2. 0 points the same way it domestic rival Best Buy has earned in this aspect. Carrefour only earned a mark of 1. 0 point on this aspect.
On the issue of technology, the company that stood as the best company was Best Buy. Wal-Mart and Carrefour only got 2 marks for this aspect earning them both a . 20 point. Meanwhile, in the market share aspect the three were equal in this term since they all have their respective mark of 3 earning them a unified points of . 30. Moreover, Wal-Mart got a same grading points . 75 point in the aspect of customer loyalty that same with Carrefour. Best Buy on the other hand just got a paltry grade of . 50 concerning this aspect.
In terms of attracting customers, employee satisfaction and expansion, Wal-Mart is ahead of the competition since the marks that it got from these factors are all higher than what the other two competitors got in the process. Wal-Mart in the first place got points of . 45, . 2 and . 40 regarding these factors, higher marks as compared with what the other rival companies got. We can conclude therefore that Wal-Mart store enjoys an edge over its competitors and that there is no reason as to why it cannot continuously grow and earn revenue and profits.
Thought the cutthroat competition that is going around the business of retail industry is very strong, the organization can still keep itself afloat and successful in spite of the competition and situation in the industry. Based from this CPM, Wal-Mart is a retail store that its competitor should and ought to beat to gain the upper hand and the leadership in the industry. As it has been shown in the aspects where the company can gain success in the field of retailing in the domestic and international retailing business, Wal-Mart has proven to have done better in addressing these issues and holds the leadership in the industry of retailing.