Wal-Mart Stores, Inc.
Wal-Mart Stores, Inc. is a national discount department store chain operating primarily in the U. S. Wal-Mart Stores, Inc. is the world’s second-largest retail company. It is also the nation’s largest nongovernmental employer, it operates its’ stores in all 50 states. The Wal-Mart Stores includes the following discount stores; Supercenters, and Neighborhood Markets in the United States, the Sam’s club which includes the warehouse membership clubs. The majority of it’s’ stores are in the U. S. but it is also expanding internationally.
Wal-Mart is considered the number one retailer in the United States and even in the world. This is due to the strong tactic of a retailing business plan. Their plan is based on the following four business strategies; 1) low price strategy, 2) wide variety of goods, 3) customer service, and 4) community support. Wal-Mart has an overall goal of lower costs, good quality, and larger quantity. “The culture of Wal-Mart can be defined in one word: control. The company has grown to be the world’s largest retailer through a process of tightly-managed aggressive expansion.
From the supplier’s stockrooms to the store’s shelves, the corporate model of Wal-Mart is one that permits little deviation” (Gondziola, 2005). Wal-Mart is America’s most
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Global companies, like Wal-Mart enter the competition of Global Communication to increases the quality of the product, larger variety of goods, and lower prices. “The Los Angeles Times accused the hyper-competitiveness of the Wal-Mart model for adding significant pressure on manufacturers to relocate industrial jobs overseas” (Gondziola, 2005). Consumers everywhere are the big winners from the globalization process. Global Communications has created more diversity, which Wal-Mart is significantly known.
It has expanded products and services so it is available world-wide, and it has increased consumers choice. The positives of Global Communications are a much larger market for goods and services. The bad news is that smaller companies are now facing superior numbers of competitors, like Wal-Mart. Wal-Mart has roughly realized that its new globalization is it strongly believes in its strength which is size and prices. Wal-Mart enjoys great powers in the United States, but this enormous store has been unable to benefit the same powers outside of the United States.
It has realized the outside culture and other larger competitors in other countries have already had the best locations in retailing. In some countries, Wal-Mart stores were actually banned from communities because it is believed it demolishes its local businesses. New competitors coming to new countries like Wal-Mart have to achieve better and new strategies to persuade the customer to go shopping at their stores, one of the known down sides of Global Communications.
Gondziola, J. (2005). Wal-Mart culture of control, “non- negotiable”. Retrieved July 08, 2010, from the University of Phoenix EBSCOhost database.