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Web Design for E-Commerce sites

E-commerce is business over the internet and using the internet technologies which facilitates them to accomplish an organizations focus and objectives (Chaffey, 2004, p. 46 – 53). Even more than that acceptability and accessibility is enhanced using the various web design and usability techniques. The first section highlights the various electronic commerce definitions, examples, payment techniques and security techniques to ensure that ones presence over the internet is safe and welcoming for repeat activities.

The second section focuses on the various web design and usability issues which require to be taken care to maintain consistency and pull quality crowd for better business and confidence to cater over the globe. 1. What is E-Commerce? As internet technologies are exploited to its entirety by the businesses providing products and services to consumers and customers, auctioneering turns out to be an everyday issue. Hundreds to thousands of people are taking part in the auctions which are arranged by the businesses over the internet for goods ranging from furniture to DVD’s.

An internet strategy is urbanized to envelope all of their present problems and enhance good customer and supplier relations. Creating an internet website would make the company stand accessible anytime-anywhere. In doing so the security

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factors regarding data and transactions must be taken care. Examples of e-commerce sites are: Amazon. com Ebay. com Dell. com Microsoft. com Tesco. com Asda. com 2. Advantages of E-Commerce The impact of e-commerce can be summarized as follows: • Accessibility: A large number of people over the globe can avail the online store.

Global catering becomes quite easy as requests can be invoiced online and delivered using several means of transport. • Anytime Anywhere access: The customers can seek their leisure in accessing the website and placing request online unlike the strict working hours of the retail shop where phone and premises were opened for a limited time (Armstrong, 1996). • Compare: The online store was provides facility to compare its products with each other and other products, so that one gets to analyze the product base and market availability for their choice and pocket.

• All in one page: The online store can collaborate with suppliers and other businesses across the globe for either helping them is spreading their products or catering to several medium scale businesses for their growth. • Tracking: Effective tracking of inventories and deadlines can be made possible using the website. • Better display: The products and services can be made aware to the global users of all nature so that one gets a complete view of what can be fetched.

It includes detailed description of the products. • E-marketing: The online store can reach to millions of buyers and consumers and other businesses can put up their advertisements to get visibility of the services. These companies would I turn pay the merchant for helping them to perform direct and indirect marketing. • Purchase online: The online store would facilitate online purchases using the secured protocols implemented with the e-commerce technologies using SSL technologies (Forouzan, 2003).

• Introduction of promotion offers: The online store can promote its sale by innovating their products and introducing promotional offers. • Measuring sale, profitability and resource output: The online store is an information system capable to measure the amount of sales received in a periodic measurement of time. The profitability can be easily determined to put up online ratings which form quite important to get better visibility and acceptance in the global network (Kraemer, 2001). Its presence in the internet is quite important so as to perform better than others.

3. How E-Commerce works? The technology required to get online and take care of the display of products and services would be focused on three aspects namely front end design, middle level architecture and database. The front end design would compose setting up the website and would require HTML and client side technology for getting the job done. The creation of the static pages would take HTML and JavaScript or VBScript must be used to validate the web site and its form entries and data storage requirements.

The advanced technologies would make sure that data is represented well and connected for getting the usability right for the website. The usability features must be taken care so that one is able to acknowledge the look and feel, consistency of content, navigation patterns, anytime-anywhere traveling within the website and many more. It also allows user to understand and reciprocate information, their current path and content for the website.

The client side features enables the user to take the correct action and guide them all along. The middle level architecture takes into account the business logic that is driving the front end and all the operations that the user is supposed to perform to accomplish a certain amount of their job. The business processes are the payment modules, generating the online dynamic content, tracking one’s order, tracking the online cart or basket requirements, handling the database operations and making sure that they get everything they want.

Several application severs like IBM Websphere, JBOSS can be used for the purpose. The database for the website is composed of several tables which record data and information from the users of the system which comprise of several individuals, institutions and several other businesses. The data is stored and fetched when required to view the information. Databases of RDBMS nature such as Oracle, DB2 and others can be used for widespread storage of data and information.

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