Wedding Consultant Marketing Plan Essay
KDH Wedding Consultants is a full service company that provides complete consulting services for weddings, holy unions and anniversaries. Our consultants are experienced and dedicated professionals with many years of event planning experience. KDH is unique in that we give our clients our undivided attention. We listen to their needs and work with them to create the event of their dreams. Our clients’ wishes become our commands. So whether our client wants a Western, Tropical, Las Vegas or more traditional wedding, we can help.
Our services include weddings, honeymoons, receptions, anniversary consultations, budget planning, answers to etiquette questions, as well as full-service referrals to florists, hair stylists, entertainers, musicians, etc. We offer a host of packages and services specifically tailored to the needs of each couple. We are confident that this business venture will be a success and we estimate that our net income will increase modestly by the second year. Our wedding consultants are Darla and Micah Johnson.
Collaboratively they have planned and serviced over 150 weddings and receptions. They are knowledgeable about all areas of planning, decorating, as well as budgeting We are a full-service bridal consulting group and our goal is to put the “fun” back into planning a
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The Product The first challenge for the consultants of KDH Wedding Consulting Agency is to know what they need to market and how to go about doing this. Knowing the product that is going to be marketed is a large part of this, as it helps the consultants understand who to market it to and how. In this case the product is the perfect wedding or anniversary. The consultants will strive to develop packages that will appeal to even the least traditional of couples.
The consultants have spent a number of years developing the needed skills to meet this goal and will continue to develop the perfect wedding in order to make the agency an indispensable part of every wedding. The consultants will present the product in a way that demonstrates high quality and professionalism. Market The next step is to know the market for the business. The market for this business is couples who are planning weddings or anniversaries and need assistance with the planning. Nearly ? 35 billion are spent every year on weddings and receptions.
The agency primarily markets its services to the people who need them most, brides and grooms. In 1997, 2. 4 million marriages took place in the United States. According to the Encarta Encyclopedia, the current US marriage rate of nine marriages per 1,000 people is still the highest rate among the industrialized countries. This marriage rate is expected to remain at the same level in the near future. In the Eugene, OR area where KDH Wedding Consultants plan to operate their business; over 1,500 marriages are registered each year which creates a sizable market potential for this line of business?