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Week 3- Module 3- Practice Test (MIS)

competitive strategy
An organisation responds to the structure of its industry by choosing a ________.
Most of the value is generated by the operations, marketing and sales, and service activities.
Which of the following is true for a service organisation?
employee evaluation
Porter’s definition of firm infrastructure includes all of the following, except ________.
universities
The threat of new entrants is low for ________.
locking in customers
PowerCruise, a holiday cruise firm, recently offered its existing customers an extension of two years in their membership without any additional charges. By doing this, which competitive strategy is PowerCruise implementing?
Facilities
________ can be considered resources at rest.
support
The ________ activities in the generic value chain contribute indirectly to the production.
coffee farmers when demand for coffee is growing
Which of the following situations represents a strong bargaining power of suppliers?
value chain
A ________ is a network of value-creating activities.
bargaining power of customers
By establishing high switching costs, which of the forces in Porter’s five forces model is being addressed?
competitive strategy; value chain; business process; information systems
Which of the following represents the correct sequence?
segmentation
Porter’s five forces model states that the intensity of the five forces determines all of the following, except industry ________.
product differentiation
N-joi Ice Creams was facing competition to their flagship brand of ‘black sesame soft ice-cream’ from their immediate competition, which offered three varieties of ‘black sesame soft ice-cream’. N-joi decides to counter the threat by bringing out five new variants at a reduced introductory price. Which competitive strategy is N-joi implementing?
product differentiation
Huen Software, an application provider to the gaming industry, decided to increase its portfolio by enabling the users of its 3-D graphics games to have a seamless experience when moving from playing the games on gaming consoles to playing on mobile devices. By doing this, which competitive strategy is Huen Software implementing?
procurement
Which of the following is not part of human resource management?
business process management
Building competitive advantage through the streamlining of business processes to increase margin is known as ________.
locking in suppliers
The first three principles of competitive advantage include all of the following, except ________.
raising barriers to market entry
Synapz, a manufacturer of office automation products, recently received a patent for an advanced therapeutic ergonomics technology. By doing this, which principle of competitive strategy is Synapz following?
setting up contractual arrangements for production
Which of the following is a support activity in the value chain?
business process design
The new discipline that evolved out of Porter’s work on value chains is called ________.
Organisational goals and objectives determine the competitive strategy.
Which of the following is incorrect with regard to the process of formulating organisational strategy?
fundamental characteristics and structure of an industry
Organisational strategy begins with an assessment of the ________.
total margin
The net result of the difference between the total value added and the total costs incurred is the ________ of the chain.
switching costs
Locking in customers by making it difficult or expensive for customers to move to another product is called establishing high ________.
threat of new entrants
KlenZing Services, a pest-control firm, aims to increase customer loyalty by offering extra services, such as fumigation and window-cleaning, free for three months after an order. Which of the five forces in Porter’s model is KlenZing addressing here?
facilities are resources
Which of the following is true regarding facilities?
making it easy to work with the organisation
Organisations can lock in suppliers by making it difficult to switch to another organisation or by ________.
value
Porter defined ________ as the amount of money that a customer is willing to pay for a resource, product or service.
people to follow existing procedures
All of the following is true of process design, except that it requires ________.
existing processes should be improved or automated to create a new value chain
The central idea of business process design is that ________.

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