logo image

What This Year’s Best Streamed Brand Campaign Got Right Essay

Tuesday night marked an exciting moment for online video talent. Bringing together 2016’s biggest internet stars, the honored the best of the web's video content creators.

Among the event's 44 award categories was Best Brand Campaign, and this year's winner is a familiar face: YouTuber, podcaster, writer and actor .

It’s been a big year for Helbig — she starred in a movie, , published her second book and launched an app. Now she has another milestone: the YouTube star, also the author of two New York Times bestselling books, was awarded for her miniseries "" for AT&T’s .

Related: 

So how did Helbig manage to beat Vine star Cameron Dallas’ campaign or YouTuber Dominic “D-Trix” Sandoval’s "" campaign with Mountain Dew?

Simple: Helbig engaged her audience and encouraged them to participate.

"Writing With Grace" was an eight-week long writing project where Helbig asked fans to help finish her upcoming novella, Freak Week. Throughout the eight-week series, Helbig sent out weekly prompts to fans, who would later submit their own chapters. Every week, Helbig would choose her favorite submissions and add them to the short novel.

By motivating her fans to get involved in the series through recognition and reward, Helbig launched one of the

Need essay sample on "What This Year’s Best Streamed Brand Campaign Got Right"? We will write a custom essay sample specifically for you for only $ 13.90/page

most successful brand campaigns of the year. , competition and recognition made her campaign stand out from the rest.

Can’t wait to take that assignment burden offyour shoulders?

Let us know what it is and we will show you how it can be done!
×
Sorry, but copying text is forbidden on this website. If you need this or any other sample, please register

Already on Businessays? Login here

No, thanks. I prefer suffering on my own
Sorry, but copying text is forbidden on this website. If you need this or any other sample register now and get a free access to all papers, carefully proofread and edited by our experts.
Sign in / Sign up
No, thanks. I prefer suffering on my own
Not quite the topic you need?
We would be happy to write it
Join and witness the magic
Service Open At All Times
|
Complete Buyer Protection
|
Plagiarism-Free Writing

Emily from Businessays

Hi there, would you like to get such a paper? How about receiving a customized one? Check it out https://goo.gl/chNgQy

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy