Wstrategies of Youtube
Youtube. com is an established company. This is considered as strength for the company since consumers are more inclined to trust a more established company than those who are new in the market. This will give the company an edge compared to those competitors who are newer in the market. Aside from being well-known, the fact that the organization is a rich company makes the customers feel that their services are cost-effective and their money is secured (Hastreiter, 2006). It creates an impression among potential customers that the company will not swindle them into giving them a lesser-than-what-is-expected product.
Another advantage of Youtube. com is the fact that they are engaged in the four-activity type in marketing operations. Proven and tested, it excels and competent enough in such activity-types. The ultimate proof on this claim is the fact that it considered to be one of the best video sharing websites in the world. Meanwhile, another strength that the company possesses is that their stocks reach to approximately 10,000 items of various sizes. With the customers accounting to millions, using the technology daily, uploading their videos for access of everyone, it offers a vast amount of options (Steinriede, 2007).
This will ensure the consumers that if they have problems with the videos that they have uploaded the company will surely reload it with newer and better ones. Also, it will assure the consumers that the videos they uploaded will be seen by everyone depending on the geographic situation. Youtube. com is also adept in their channel management. It is very important to maintain a good channel management because customization and personalization of their site are among their trademarks.
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Though the “Hello [Name]” welcome is popular to almost all online retailing services, they are one of the first companies who have that familiar greeting when the customer revisits. Also, the website includes a personalized customer profile that is established to give help in choosing styles (Gale Reference Team, 2007, a 12). The superior channel management strategies of Youtube. com are completely supported by appropriate capabilities by the people involved in the overall management. The sustainable competitive advantage of Youtube.
com is primarily related to superior relationship in marketing. The Youtube. com experience highlights the dynamic nature of competitive strategy. That is why it seeks to provide and adapt to new marketing environments, as well as developing their own growth trajectory. Pioneer firms in particular are likely to enter markets with an innovative strategy, but this can evolve into some other generic strategy as conditions change. Pitfalls Given the specified strength of Youtube. com, it does not preclude the need for tight focus on one or two areas.
With the general focus of the management on four-activities in marketing, there is a call for focus. It is a general belief among business authors and researchers that there is no single organization that can run full steam in four different directions at the same time. “Tradeoffs and priorities are needed to effectively manage the organization’s scarce resources (Porter, 1996)”. Nonetheless, “there is always an exemption to some rules as argued by Cravens et al. (2000)” when they specified that some companies have successfully employed a combination of two generic marketing strategies.
The fact that the company has no representatives to meet with the customers is a drawback of the company. Since, consumer relation is necessary to every business, it is vital that the management should think of a certain way that will establish good relationship with the customers. This will give the consumers the feeling that they really are important to the company because the company is making the extra effort to know what their needs and are, as well as their concerns with regards to the service or the products which the company delivers.
It is widely regarded that in a business the customers have to be the top priority all the time. The business is there to assist to the needs of the customers and therefore, the customers are the heart and soul of the organization (Gale Reference Team, 2006, b1)”. They can break the company if they find certain things that are being ignored. In this case, that is service and customers’ satisfaction. Since, Youtube. com expanded its operations; one weakness that needs further attention is the fast delivery of service to customers outside the USA.
The geographic distances between the USA and other countries that are not covered by its operations must be considered. Though there are several specific sites for users, it is still a problem when it comes to remote areas that wanted to upload their videos. Although Youtube. com reached the height of its current marketing dominance, it has been recognized that it lacks to use customer-responsiveness. There is no customer relation just after using the service. It is recognized that customers’ feedback is a convenient way to maintain its returns policy that will also nurture their own loyal base of customers.