Yahoo! & Competitors
Yahoo! is one of the leading search engines in the world. The company worth is over a billion dollar, and there are lot of customers that yahoo currently posses. As discussed in the article “Build Your Own Messaging Application in Java with jYMSG”, this is an integration of two technologies to create an open source yahoo messenger. People can be benefited a lot from this, and more importantly this venture is just a beginning of new era where Java will be integrated with more messengers to offer a state of the art instant messaging revolution that will be enabled from any source.
People in the modern world of socialization need to be connected with their social circle as long as they can. (Suzy, 2006) This connection with social circle does not help only an individual but it also benefits businesses as well. Marketing of the modern world has witness drastic changes in theories with the evolution of this high level socialization.
Yahoo has been successful in realizing the fact that Java can be very useful for the company, hence they adapted this open source technology instead of the competitors like Microsoft, which was a closed source technology. (David , 2006) The decision
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Java adaptation can increase the customization at such a level that can fulfill the needs of people on individual basis, because people who would like to modify or tweak a yahoo service according to their needs would hire a programmer and perform the task. References David Rapp (2006). “Inventing Yahoo! “. American Heritage (magazine). Suzy B. (2006). “Successful Sites Drive High Visitor Retention Rates”