The Food Truck Definition

Developing to today, the food truck already grown as more extensive service scope, we can see the food truck anywhere and anytime. The food truck is the combination of delicious and fashion, it also growing in popularity all over the world. In Malaysia, the first and most famous food truck named Flaming Wheels. It is unique food truck in Malaysia, Flaming Wheels have proudly launched the mobile food truck on 17th October 2013, and it has an intention to create kitchen-on-wheels that sells freshly-cooked food around the Klan Valley.

The owner Diana Balladic of Amadeus sister at Life Centre in Koala Lump started mobile food truck as she was exited about American idea when she saw it on television. She understood that she found new trend of serving food in Malaysia. 1. 2 Research Objective 1) Identify the franchising procedures 2) Identify success factor of the franchiser 3) Identify the environment of franchising business in Malaysia. 1. 3 Limitations of Study Although useful findings had been carried out through this study, there are several limitations needed to be acknowledged.

Firstly, the finding cannot be generalized extensively. It is known that the sample of research is represented by ANTI students. This means that

this research Just focused on ANTI students rather than outsiders. The student attitude and behavioral intention may similar to each others. Although the questionnaires are separate among the students but most of the student are our friends which have quite similar interest. Secondly, this study is limited as it is only based on the small size of (100) respondents.

This makes the accuracy of this research reduce or decrease. Although, this is due to the constraint of the time and source, but the more respondents that have, the research will be more precise. Thirdly, the questionnaire of the study is quite hard to fill in. The respondents may do not know how to express or measure based on their feeling. It is because there are 5-point, which 1 stands for strongly agree towards 5 strongly disagree. Most of the respondents are unable to measure correctly their level of feeling.

Last but not the least, there are some respondents who feel hard to understand the meaning of certain questions asked. So, it is also hard for them to answer according to their telling. Some to the question is even contusing the respondents. Therefore, it might also create inaccuracy in the data collected. 1. 4 Organization of the Report There are five chapters in this research proposal. Chapter one discuss about the introduction of the study, research objectives, limitation of study and research questions. Literatures review will be develop in chapter two.