This concept is used as a tool by companies to record the environment they’re operating in or are planning to launch a new project/product/service etc. Analysis Political Factors There are certain groups in Europe and the United States that protest in order to draw attention to the health implications of consuming fast food. They claim that harmful elements such as cholesterol and adverse effects of obesity are a consequence of consuming fast food.
As well as this, factors such as the tax law, employment law and related trade restrictions influences McDonald’s operations; tax attest could affect the growth of the organization. Moreover, the working environment employment restrictions like working hour’s regulation would require McDonald’s to employ more staff. This type of changes would involve increasing the overall cost involved. Therefore, certain restriction have a strong influence on the operations of the organization and certain laws penetrate in order to force the content of the food.
Economic Factors Organizations like McDonald’s that have a global presence, are affected by the modification in the inflation or the exchange rates. Therefore, these changes must adapt to the issues and the effects of the economic environment. The economic factors also determine the supply and demand
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Therefore, the organization improves on establishing a positive mind-set from their core consumers and also developed in order to illustrate that they can adapt. McDonald’s have understood that its customers are based on their characteristics and a recent survey has proved that McDonald’s most frequent customers are below the age of thirty-five. Technological Factors The Company’s key tool for marketing is television advertisements. Including the technology in their operations, McDonald’s tends to add value to their products.
As well as this, it helps McDonald’s have a close relationship with its customers as it’s an easier way of communication; McDonald’s would get its reviews from the customers easier and also they can promote new products. Environment Factors The social responsibility of McDonald’s in an area is influenced by the operations of the company in that specific area. Therefore, these actions would require accusations of environmental damage as McDonald’s uses non-biodegradable substances for the glasses and Styrofoam coffers, which are offered with the meals.
This would influence McDonald’s operations as the people in charge of an area might have to influence them to change certain things that would have an impact on the environment. Legal Factors These would be legal aspects such as tax obligations, employment standards, and laity requirements that the company has to take into consideration in order to up SOOT and PESTLE analysis By allegories attention well. A SOOT analysis is a structured planning method used by businesses to evaluate the strengths, weaknesses, opportunities and threats involved in a project or in a business investment.
Analysis Strengths: Innovation and diversification in their product range. Extensive geographical presence. Management and franchise network’s support and adaptability to the market Weakness: Customer behavior and expectation differs vastly among different cultures and mandarins Opportunities: Increase in the number of applications for franchising. Increase in demand for the service oriented sector with increase in population of the consuming class.
The commitment to provide health conscious diet has attracted customers across the globe. Innovation in the product range keeps on accumulating the customer base. Threats: Legal threats such as law suits against the restaurant, their advertising, meals, obesity caused by their food, fries, employment. Campaign against McDonald’s by independent organizations like Nightlight posing a real risk to its marketing tragedy McDonald’s has problems with variations in operating and net profits which ultimately impact investor relations.